You know that your SEO ranking is important. If you didn’t, you wouldn’t be searching for ways to improve it. SEO does take some work, but ranking high can provide some incredible benefits for your business. The following are just a few ways to get started.
- Perform An SEO Audit
One of the smartest moves you can make is to perform an SEO audit on your website. This can point out everything that isn’t optimized so that you’ll know what to fix.
How can you do that? There are plenty of tools available online. Vazoola offers a free SEO audit for your benefit. As a bonus, the same company offers services that can help address any issue that is found during the audit. Taking advantage of such services can make this entire process easier for you.
- Work On Your Content
Content is an essential component of your SEO ranking. It needs to be updated consistently. It also needs to be optimized with keywords, headers, short paragraphs, and featured snippets. Don’t forget to use keywords in your title tags, meta descriptions, and URL.
Above all, you need content that actually attracts your target audience. One of the best ways to do this is to learn what types of things they are looking to learn. Check the social media platforms they hang out on, look at the questions they ask, and create content based on that. This is an incredible way to naturally draw your target market to your site.
- Add Some Links
Link building is an important part of SEO. In addition to other things, it helps build your authority. You need external websites linking to you, internal links to your other content, and links from your content to external authoritative content. You can do this through guest posting, creating linkable content, and hiring a link building company to help.
- Update Your Images
Your images need alt text that is optimized. They also need to be the right size and of good quality. If they’re too big, they can affect the load time on your site – which is never a good thing. Keep in mind that stock photos are okay, as long as you have the right to use them. However, having your own unique images is often much more helpful.
- Don’t Ignore the Importance of Mobile
How often do you use the internet on your phone? Most people use their phones for searches much more often than their computers. This is why it’s really important that you make sure your site is optimized for mobile. To help with this, Google actually has a mobile-friendly test you can run to determine what needs to be fixed.
- Optimize for Local Results
You want to show up in front of people all around the world, of course, but it’s also important to focus on your local presence. When someone in or around your community searches for a product or service you offer, you want your website to show up in the top results. This means focusing on local SEO.
Local SEO requires a few steps. One is ensuring that you have a local phone number and address. Many companies use toll-free numbers and P.O. boxes, but these don’t show you as a local business.
You’ll need to place that local phone number and address on your website, preferably in the header or footer, as well as in the content. Then, add it to your Google My Business profile. You’ll also need to add your location and surrounding areas to various pieces of content on your site.
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