Top Tech Companies

AI Use Cases Being Used by the Top Tech Companies

In the simplest terms, Artificial Intelligence (AI) can be defined as a type of technology or intelligence that is demonstrated by machines. It is also known as machine learning. These machines that depict artificial intelligence are programmed in a manner that would help those machines think like humans and mimic their actions. As of now, almost 37% of companies in the world have employed this technology to streamline their operations. And it is further predicted that by 2025 this number will increase to 65%!

Further, all the major tech giants in the world are in the race of becoming the world’s leader in terms of employing artificial intelligence. From Amazon to Alibaba, millions of organizations are learning about the benefits that artificial intelligence can bring to them. In this article, we’ll be learning about exactly how those top tech companies are using artificial intelligence to grow their business. The list of those use cases is mentioned below.

  • Alibaba

Alibaba is a Chinese organization that holds the title of being the world’s largest e-commerce platform. According to statistics, the total sales that are made by this organization are more than the sales made by Amazon and eBay combined! And the reason why this organization has been able to achieve this level of success is that they have using artificial intelligence as an integral part of their business.

Alibaba uses AI to predict what their customers might want to buy and showing those exact products to them. The organization also generates automatic product descriptions with the help of its natural language processing system. Alibaba has also launched a Brain project with the main aim of creating smart cities. In these smart cities, traffic can easily be avoided by monitoring every vehicle in that smart city.

  • Google – Alphabet

A lot of people don’t know this, but the Alphabet is Google’s parent company. And this organization has launched Waymo. Waymo is a self-driving technology division that aims to bring self-driving technology to the world so that the number of crashes can be reduced. Currently, this project has led to the introduction of self-driving taxis in California. The company does not charge a fair right now, and there is also a driver present for the pilot program.

Google had also signed a commitment to get into deep learning when it acquired DeepMind. This resulted in the launch of the AlphaGo program that was the first to beat a professional player at the game of Go. Another AI innovation that Google is working on is Google Duplex. Apart from these, there are many other ways in which Google is planning to incorporate artificial learning and machine learning.

  • Amazon

When it comes to Amazon and artificial intelligence, then the first use case that comes to mind is their digital voice assistant named Alexa. However, what most people don’t know is that Alexa is more than just a digital voice assistant. Instead, it is also a major part of many aspects of the business.

Amazon also uses artificial intelligence to predict the kind of products that their customers will need before they even realize that they need it! This is a huge step considering the fact that most companies struggle with even getting the stuff that their customers ordered.

  • Apple

There is no way that you wouldn’t have heard of Apple. It is one of the largest companies in the world that sells consumer electronics such as watches, ipads, and iphones. And the one prominent way in which Apple uses artificial intelligence and machine learning is by putting these technologies in all their devices.

This enables a customer to use the FaceID feature, Apple Watch, smart speakers, and AirPods. Apple also uses artificial intelligence to recommend songs to its users through Apple Music.

  • Facebook

The one prominent way in which Facebook uses artificial intelligence and deep learning is to provide structure to their unstructured data. Facebook also uses DeepText, which is a text understanding engine, to understand the content and the emotional undertone of the posts that its users post every single day.

There is also a technology called DeepFace that can recognize users from the photos that are posted on the platform.

Some other top tech organizations that have been using artificial intelligence in their operations are IBM, Microsoft, Tencent, and Baidu.

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