Are you struggling to generate leads, close sales, and build credibility? eBooks can help you achieve everything without a stretch.
Many businesses feel like they are at their wit’s end when building their organization’s credibility. As a result, they face setbacks in creating sales funnels and generating leads.
Technology has altered the tools that firms must employ to close inbound sales and acquire more leads with the emergence of mass media, social networking websites, and the internet. And the mother of all lead generation resources is, of course, the eBook. Consider the eBook as a white paper on steroids. All reports get done in an eBook present complex information in a reader-friendly, visually attractive format. The content is entertaining and informative; the collegial tone and format, ‘thick’ rather than linear, facilitate scanning and skimming.
A lot goes into creating an eBook, and there are not many guides that explain how to do it from scratch. Luckily, we have you covered. Here is everything you need to know on how to use an ebook to generate leads.
1. Write an eBook based on your target audience:
The first step on how to write an ebook for generating leads is to specify an audience. Dive deep into the personas you wish to target – are you trying to reach procurement managers? Designers? MROs? Plant managers? Determine who you want to reach out to and where you can build the most effective relationships.
Always put yourself in the reader’s shoes: What information is valuable to them? Where are they in the buying funnel? Are they researchers?
For instance, an engineer’s occupation focuses on:
- The fit, structure, and function of objects
- Information about a product to make an informed decision
- Evaluating products to figure out the best available solution
Target them with brochures that contain sizing dimensions/charts, graphs, standards, performance curves, specifications, CAD files, product configurations/options, certifications, etc.
Every bit of this information can help determine your eBook strategy and nudge your content in the right direction. Also, whatever content you are offering, ensure it lines up with the readers’ requirements.
2. Keep your goals in mind:
One of the main reasons you are writing an eBook is that you wish to use it in your marketing strategy. So when you are structuring and writing it, ensure to have your end goals intact.
- Are you looking to skyrocket brand awareness?
- Do you want to cement yourself as an expert so that they only come to you whenever customers are ready to buy?
- Or, are you trying to pique interest in a specific service or product?
The trick is to offer essential information and assistance to your readers, but ensure your eBook will help you satisfy your marketing goals.
3. Have a powerful CTA:
Every form of marketing demands a strong call-to-action strategy, and your eBook is no exception. Therefore, ensure your eBook contains a brief explanation of your organization, experience, and why you are the perfect choice on whatever subject you are writing about.
Also, remember to end with a final call to action so your customers can stay in touch with you and an easy link back to your website’s contact page. Or wherever you want them to go when they finish reading your book. For further awareness, please include your contact details in the design of the last page so that your readers can get in touch with you at every chance they get.
4. Design a website landing page
Now that you have created your eBook, it is time for it to go live. The best choice for this is a landing page. This page should only be based on your eBook, explaining what it’s about and allowing readers to download it. So take all the time you need to search your keywords and sow them into your copy. Include a promotional video, create new images, and generally make it an eye-catching piece of marketing.
Furthermore, it is essential to note that designing landing pages is much different from designing typical web pages. So ensure you do your research before starting.
5. Repeated promotion
A common fear in the inbound marketing world is the fear of repeating things.
Of course, it is wise to avoid publishing the same idea numerous times on your properties. Still, there is nothing wrong with repeating yourself when it comes to promotion. It is even more crucial and fine if you are doing so to reach out to different audiences.
Content markets often get stuck in a rut of guest posting in their cycle, where it is. The case that business owners will start to notice if somebody starts reiterating themselves too often. However, they don’t realize just how large their potential audiences are and all of the places they can gather new leads.
So, before continuing, consider every potential angle on your issue and promote it in your eBook.
6. Keep your eBook copy consistent and clear.
The majority of eBooks are long at an average of 2,500 to 3,000 words. And of course, based on the topic, 1,500 or even 1,000 words may be more than enough to spread the word about your business. Regardless of the length, do not “fluff.”
Readers can quickly tell when you are trying to increase your word count. It is best to create an outline to roadmap your writing structure. It will ensure no essential information is left out while allowing for a faster and easier writing process. Besides that, it will also ensure that you don’t forget about your end goals.
Furthermore, downloading an eBook is an investment in time and emphasis for the reader, so ensure your style is engaging and consistent. Write clearly and aim to engage and educate.
Indeed, the process of writing and advertising eBooks might be arduous. Still, it is also an enormously rewarding one when you witness the leads coming through quickly. While other companies spend money on never-ending spam-filled marketing strategies, your company may stand out just by providing an informational product that generates leads.
Just remember – the best eBooks are those that help customers solve problems. So, ensure you write a value-packed, insightful eBook and put it on display for the right audience to increase conversions. Moreover, you can only achieve success in generating leads through an eBook if you follow this post and every tip/step written in it. That is when your efforts will be paid off!
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