Why the Loading Speed of Your Website Matters

Last updated on June 23rd, 2022 at 04:24 am

What is the appropriate amount of time that you should wait for a website to load? The answer might surprise you as consumers now all over the world are much less patient than they previously were. You need to ensure that you are taking the necessary steps in order to get people interested in what your brand does, and one of the first ways you need to do that is to get them onto your site and keep them there. You won’t be able to do that if they are leaving before your home screen has had the chance to load. Below are more of the crucial reasons as to why your website loading speed matters. 

Do You Need Help with Your Website? 

Of course, it is one thing knowing how important the speed of your website is, but it is another entirely knowing how you can actually improve the speed of your website. There are different ways that you can do this, although it can be hard trying to master them while you are still actually trying to run your business. As such, you may want to consider enlisting the help of a professional web design company, such as Zen Den, which will be able to help you increase your speed while also giving you a sleek and easy-to-use site. And what are the benefits of increasing that website speed? 

Website Speed is Your First Impression 

A lot of people think that your site itself is the first impression you make with a client, but that’s not the case. The first impression you is made through the speed that your website loads. Upon seeing this, all visitors are going to make an instant judgment about you, and as such, it is important that you have it working to a high standard. If your website loads fast, then you will instantly make a strong first impression, and this is crucial when it comes to convincing people to engage with your brand. 

Slow Websites Kill Conversion 

Your conversion rate is very important as without good conversion, your business is not going to be able to thrive. The fact of the matter is that websites with a slow loading speed do not convert. When people are waiting around to find what your business is capable of, they instead end up just being driven away from doing any kind of business with your site, both now and in the future. 

It Affects How You Rank on Google

Google has admitted on numerous occasions how important quick website loading speeds are to your overall ranking on its search engine. As such, it is important that you get on top of this in order to ensure people come across your site organically when they search specific queries and engage with your brand because of this. It turns out that Google is a lot less likely to pick up your most recent blog post or give you any kind of standing on its search engine ranking if your site is taking a long time to load. As such, you should ensure your load speed is as quick as it possibly can be.