Predictive Analytics for E-Commerce: From Reactive to Proactive Customer Strategy
E-commerce has always been data-rich but insight-poor. Retailers collect enormous amounts of behavioral information, including what customers browse, when they buy, and which emails they open, yet most of it goes underused. Predictive analytics changes this by converting historical behavior into forward-looking signals that inform smarter business decisions. At its core, predictive analytics for e-commerce…