Techniques for Marketing

Techniques for Marketing During the Holidays

December is right around the corner, meaning that once again, it’s the most wonderful time of the year. The holidays see some of the biggest sales for both retail and trade in several industries, so it’s no wonder that businesses and marketers are looking for the best ways to maximize this period. If you’re on the lookout for ways to spice up your campaigns for the season, then here are a few techniques that can improve sales and pull in customers in the last few weeks of the year.

AI

In a previous article, we wrote about ‘How to Boost Digital Marketing with AI‘. AI has been the driving force behind many a marketing success story, and it’s going to be especially relevant during the holiday season.

As we discuss in the article, AI helps you organize and understand your customers’ behavior better, helping you map out approaches and taking the guesswork out of marketing. For a period as crucial and as full of competition as the holiday season, that’s reason enough to invest more in machine learning.

Holiday Cards

Tapping into your customers’ emotions is always a great way to make a connection, and nothing does that as well as a nice little holiday card. Direct mail materials are fantastic for when you need to make an impression, so make sure you’re taking advantage of that.

For more of an impact, marketing company Triadex Services recommends making use of plastic postcards rather than regular paper postcards. Plastic postcards are great for customization, and they feel premium, which means that your customers will feel more valued.

Interactive Video

Video has been making waves in the last few years. More and more businesses have been using video marketing to engage customers and increase brand recognition and credibility. If you’re looking for ways to boost your video stats during the holidays, one way to kick it up a notch is through interactive video. In a list of statistics compiled by 50Wheel, 83% of marketers found that using interactive video was very effective.

Going interactive means inviting audience participation through quizzes, mini-games, surveys, and more. Put on a holiday spin by inviting customers to play for seasonal prizes and more. By going out of your way to engage your customers through this format, you’re likely to see better results and come out ahead of your competitors.

Social Media

Social media can be a great tool for businesses big and small, and that’s especially true during the end-of-year rush. Business.com suggests using tools like Facebook Live, Twitter polls, or Instagram stories to engage customers and expand your network.

This is a great time of year to enhance sales and engagements through social media giveaways, contests, and other methods. You can even ask customers to tag friends in your contests, boosting your page without the need to spend on advertising dollars.

SEO

Businesses and marketers using SEO know that this is a tool that needs to be constantly updated, and that’s no less true during the holiday season. This period is one of the most profitable times of the year, and the best way you can tap into that is by making your on-page content relevant and timely.

Search Engine Land lists a few last-minute tips for doing just that, including taking advantage of free product listings, structuring data through categories like ‘Popular Products’ to help customers make decisions, and refresh your best content to better accommodate holiday buyers

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