When instant messaging became hugely popular in the mid-2000s, many people said email was dead. However, that couldn’t be further from the truth. Email marketing is still extremely important and a huge amount of business correspondence is still done over email. Here’s why email is so popular.
Everyone has it
Pretty much everyone has an email. Sure, there’s going to be someone living in a cave that has shunned the modern world. The ubiquity of email is its strength. If you need to send someone any information, you can send it easily with the help of Gmail automation.
When email first came about, its biggest strength was the speed at which it arrived. You didn’t have to wait days or weeks to hear back like you would with a letter. This advantage is still relevant. Your email will arrive in seconds, so there’s no lag in business communication.
Calling or texting someone can feel intrusive. You are interrupting their day because you need an immediate answer. Email isn’t intrusive. It will land in the recipient’s inbox immediately, they might get a notification, and they can reply whenever they’re ready.
You get a permanent and organized log
One of the downsides of instant messaging is the lack of a permanent and organized log. It’s impossible to find a past message and it gets deleted after a certain amount of time. Email is the opposite. It acts as a file system for all of your business communication.
It’s easy to brand
For businesses, it’s important that business communication is branded (where possible). With solutions like Rocketseed.com, you can create an attractive email signature that tells the recipient who the email is from. The fact that it can be branded makes it considerably more valuable than instant messaging.
It’s possible to encrypt
Cybersecurity is a big concern for modern businesses. Fortunately, emails can be encrypted and there are many different security solutions to protect information. However, it’s important to remember that email can also leave you open to cyberattacks, so it’s crucial to learn about the security side.
Email marketing is powerful
Email marketing is still one of the most effective ways of driving conversions. With a strong email list, excellent copywriting, and a great product, email marketing can be a business’s most effective tool.
It’s excellent for project management
These days, there are countless project management tools on the internet. However, email is still one of the most powerful. It offers instant communication, keeps a record of every message, and creates email chains for easy management. Many project managers still use it as their primary method of communication.
It can be automated
Automation is one of the most effective ways to manage time. If you know you need to send an email out every Friday, you can set it up to do it automatically. That saves you valuable time every week. The fact that it can be automated makes it far better than instant messaging for business communications.