Introduction of Affiliate Marketing
Affiliate Marketing is one of the most powerful marketing techniques used in the year 2021. For those who do not know what affiliate marketing is? Let us help you understand what it is.
Affiliate marketing is a digital marketing tool that lets you leverage the power of influence. Which in short means, that you can collaborate with influencers like celebrities or any popular person with a huge fan following to market your product or brand.
A lot of corporations today also have brand ambassadors or partners that they collaborate with to market their products. This marketing technique is also called performance-based marketing.
How you pay your affiliates depends on you? You can pay them by each sale you get through them, or by a lead or click. Or you can sign them on, on a contractual basis, etc.
If you are using, affiliate marketing to introduce a new brand of titan repacking kits in the market, it will take your time to build the brand. But do remember, slow and steady wins the race. So while every new business takes time to build, affiliate marketing is also used extensively by brands like Unilever or coca-cola as well to promote their products.
In this article, we will further outline a few affiliate marketing techniques you can use to develop your business.
Affiliate Marketing Techniques to Develop your Business
1. Pay Per Click Advertising (PPC)
PPC is a paid advertising technique that is used to generate leads and bring traffic to your website. You can use this technique to promote your affiliate programs. This will grow your business, your mailing list, promote your video content on youtube or your webinars, etc.
In short, PPC will bring you a lot of traffic to your business pages, which is why you have to choose your content you want to advertise carefully. If you have an influencer, it’s best to advertise that content to get as many sales as you can to boost your business.
Other than the kind of content, you also need to select your keywords wisely. This means to use the most searched keywords to increase the likelihood of your ad appearing on a search engine result page.
PPC technique is offered by Google, youtube, Facebook, and lots of other social media platforms as well. Depending upon on which platform the majority of your target audience is, you can use this technique on that platform.
2. Email Marketing
Not many amateur marketers know this, but no matter how old this technique is, it is still very effective today. This is why we recommend you leverage email marketing in your affiliate marketing strategy.
How can you leverage email marketing?
- You can use a call-to-action button for email on your website.
- You can also install various plugins that you can put on the top of your blog’s homepage, which can lead customers to email you. Let us give you an example, Have you ever come across a pop of some content, asking you for your name and email? That thing is a form of marketing technique that sends data to your business email. In the marketing world, this is called a hello bar or exit pop-up technique.
- A lot of brands ask their customers to submit their emails for weekly or monthly newsletters or some special offers etc. Brands like Amazon and Sephora, send emails to their customers about their special offers or sales, etc. And this helps grow their business like anything. Why? Because everyone wants that special offer and wants to know first. This builds loyalty among customers and grows your business.
We never knew that the trend of coupons can be so strong in the year 2021. Nonetheless, it is and is used by affiliates who give these coupons to their fans and followers to avail special discounts on a particular product.
This strategy will not generate a lot of profit for you, since you will be giving discounts but it will grow your traffic and sales, therefore your business.
You can use a coupon to be submitted in external blogs and sources or you can also upload them on your websites. So for example, a famous interior designer can offer a 20% discount coupon on your product of titan repacking kits.
4. Use Webinars and Live Video Streaming to Grow Your Business
This is another most popular technique being used by well-known brands. Live streaming and webinars help build trust among customers and therefore encourages them to buy your product.
You can ask your influencer to do a webinar or live streaming of themselves using your product or endorsing it or telling their followers about it. They can do this on their pages and channels or use the brand’s page to do it.