Apple Annual Event News

What Was Apple’s Annual Event All About?

Apple’s annual event took place on September 10, 2019. The tech giant launched Apple TV Plus, Arcade – a video gaming service, Apple Watch Series 5, iPhone 11 and a new iPad. These innovative products created much buzz, yet questions of privacy were unaddressed, leaving the public with many speculations.

Most attention was directed to online video streaming, perhaps because the advances in iPhones were relatively small as compared to the previous versions. The video service is similar to Netflix and DisneyPlus. It will be launched on November 1. The family subscription plan costs $4.99 per month. Apple offered an attractive offer of one-year of free Apple TV+ with the purchase of iPhone, iPad or Apple TV. The first original series “The Morning Show” is to be aired first. The high demand for the product can be noticed from the trailer views. CEO Tim Cook stated that three shows – The Morning Show, See and Dickinson – have been viewed more than 100 million times. 

Arcade can be used across all Apple devices. However, it is not compatible with non-Apple devices.  CNET reports that Xbox One S or PlayStation DualShock 4 controllers can be used with the game. If the lure of the game is high enough, people are likely to purchase Apple devices to access them. Priced at $4.99 per month, Arcade will launch on September 19th. Its offering 100 games, as a start. Users can download these games and play them both offline and online.

Apple’s watch series 5 was launched with an introduction to many health studies the company has conducted and plans to undertake ahead, with the intention of using the data for Apple alerts and help patients. One of the watch’s impressive features is noise monitoring via a compass and a decibel reader. Further, its display will always be on. The watch’s battery life is of 18 hours. International emergency calling is free, even without any cellular plan. It is priced at $399 for the GPS model and $499 for GPS and cellular service model. The apple watch comes in silver, gold, aluminum, black and brilliant white colors. 

Apple’s sales for iPhones have dropped in the past year. iPhone 11 attempts to rescue these dwindling numbers as it comes with many new features including an anodized aluminum body, spatial audio, A13 bionic processor, dual-camera system, new battery with a lasting capacity 1-hour longer than before and water resistance up to 2 meters depth for 30 minutes. iPhone 11 is priced at $699, a dropped price from before.

Apple’s latest iPad has a 10.2-inch display, 0.5 inches larger than its most popular model. The number of pixes is three times that of the previous version. The iPad is Energy-Star compliant with a mercury-free display and manufactured with 100% aluminum like many of its MacBook models. The iPad will be released end of September at a price of $329 and $299 for educational institutions. 

The downside of the event was its clear lack of emphasis on security and privacy concerns. Apple has prided in its security protection claims with slogans like, “What happens on your iPhone stays on your iPhone,” but this statement was a forgotten one in the 2019 chapter. Neither the Apple CEO nor the team spoke about the data they will be collecting or potential security vulnerabilities and how they were going to tackle them. Most alerting was the new iPhone’s U1 chip that offers granular location tracking. This is of high-security concern because if a more precise location of the user is known and leaked, it can pose a big security issue. In the past, Apple’s iBeacon technology was used by companies to track every move of users, and in light of this past disaster, Apple’s silence on the matter raises strong suspicions. 

We will have to wait to see how Apple’s new products roll out. The anticipation is quite high, evidently. 

Apple’s annual event took place on September 10, 2019. The tech giant launched Apple TV Plus, Arcade – a video gaming service, Apple Watch Series 5, iPhone 11 and a new iPad. These innovative products created much buzz, yet questions of privacy were unaddressed, leaving the public with many speculations.

Most attention was directed to online video streaming, perhaps because the advances in iPhones were relatively small as compared to the previous versions. The video service is similar to Netflix and DisneyPlus. It will be launched on November 1. The family subscription plan costs $4.99 per month. Apple offered an attractive offer of one-year of free Apple TV+ with the purchase of iPhone, iPad or Apple TV. The first original series “The Morning Show” is to be aired first. The high demand for the product can be noticed from the trailer views. CEO Tim Cook stated that three shows – The Morning Show, See and Dickinson – have been viewed more than 100 million times. 

Arcade can be used across all Apple devices. However, it is not compatible with non-Apple devices.  CNET reports that Xbox One S or PlayStation DualShock 4 controllers can be used with the game. If the lure of the game is high enough, people are likely to purchase Apple devices to access them. Priced at $4.99 per month, Arcade will launch on September 19th. Its offering 100 games, as a start. Users can download these games and play them both offline and online.

Apple’s watch series 5 was launched with an introduction to many health studies the company has conducted and plans to undertake ahead, to use the data for Apple alerts and to help patients. One of the watch’s impressive features is noise monitoring via a compass and a decibel reader. Further, its display will always be on. The watch’s battery life is of 18 hours. International emergency calling is free, even without any cellular plan. It is priced at $399 for the GPS model and $499 for GPS and cellular service model. The apple watch comes in silver, gold, aluminum, black and brilliant white colors. 

Apple’s sales for iPhones have dropped in the past year. iPhone 11 attempts to rescue these dwindling numbers as it comes with many new features including an anodized aluminum body, spatial audio, A13 bionic processor, dual-camera system, new battery with a lasting capacity 1-hour longer than before and water resistance up to 2 meters depth for 30 minutes. iPhone 11 is priced at $699, a dropped price from before.

Apple’s latest iPad has a 10.2-inch display, 0.5 inches larger than its most popular model. The number of pixes is three times that of the previous version. The iPad is Energy-Star compliant with a mercury-free display and manufactured with 100% aluminum like many of its MacBook models. The iPad will be released end of September at a price of $329 and $299 for educational institutions. 

We will have to wait to see how Apple’s new products roll out. The anticipation is quite high, evidently. 

 

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