With the growing use of social media apps, the security of personal information is at risk. Most of these sites have access to users’ browsing history, even when they are not using the app. This has caused a lot of chaos in the social media industry. It calls for a more secure and private platform so that users don’t disconnect from using these websites and applications. These companies need to come up with issue tracking tools, to provide a more improved user experience.
Facebook Changes its Practices Related to User Information
Talking about Facebook, it has built a wide network for tracking technology outside its social network to improve its targeted advertising business. With the help of this tracking tool, Facebook can now collect information about users’ browsing trends while they are not even using the website. However, Facebook has announced that it was changing the practices related to this data, making it more secure. A new tool is introduced that allows users to see and control the information Facebook has acquired about their browsing history outside of the social media network.
Why Facebook Had to Introduced A Tracking Tool?
Generally speaking, a user has more than 80 apps on their phones but use only about half of them each month. It makes difficult for them to find out which ones had personally collected information and how their data was being used. This new tool introduced by Facebook is in response to the criticism people have made about their privacy. Last year The New York Times reported that Facebook leaked personal information of more than 50 million Facebook users without their permission to a British firm, Cambridge Analytica.
How Does This Tool Help Facebook Users?
With the help of this new tool, the users can view hundreds of sites and apps that shared data and customer information with Facebook. It is a convenient way to provide people with more transparency and control on Facebook. Since Facebook does not want to lose its millions of users, it has been trying to come with a fool-proof strategy. Mark Zuckerberg, the chief executive of Facebook, has said that the company would develop a technological solution that will allow users to clear their browsing history. So, when Facebook researched what users actually wanted this new technology to be like, it was surprising that they were more interested in gaining visibility into which sites were providing their information and how was it being shared.
Better Solution is Required To Address Privacy Concerns
Hence, the new tool is not expected to resolve all user expectations. Facebook still continues to retain all browsing data of its users on Facebook, Messenger, and Instagram. Looks like there is still time for this social network giant to come up with a better solution that can address the privacy concerns. Let’s hope the new tool will still be able to guide users about which company is tracking their browsing habits.
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