There is a lot of discussion about the best approach to gain users, but how to keep those users is just as crucial. The key to app success is loyal users, as individuals who use it once and never return once will not add much value to your app.
React Native Push notifications are your friend when it comes to developing a smart retention strategy. These notifications are said to enhance retention rates by 180%, making them a tool you can not ignore. It means push notifications are an excellent approach to communicating with your users in a personal and efficient manner.
Along with all the benefits, industry professionals have certain concerns. There is always a risk of upsetting your users or worse being viewed as obtrusive when using notifications. This is not, however, a reason to totally discard push notifications. Simply put, you must be creative while developing your push notifications strategy.
In this blog, we are going to cast a light on 10 things that should be avoided in react native push notifications if you want to see an improvement in user retention and re-engagement.
So, ready to dive in?
What Are React Native Push Notifications
React Native push notifications are brief alerts that are received by people in real-time on their digital devices no matter whether the people are active on an app or not.
These notifications are the best way to regain user engagement and boost sales to your business.
10 Things To Avoid In React Native Push Notifications
Here are certain things which you must avoid while sending react-native push notifications.
#1 Writing A Generic Content
Have you heard about the term “generic content” before?
We are here to tell you.
Well, generic content is that content that is used repeatedly for all people and purposes.
And using generic, long, and unpresentable content in push notifications is a big mistake, which affects and makes the receiver annoyed.
But why are we saying this?
Because such notifications can result in the uninstalling of the mobile app linked with that particular push notification.
So, always avoid writing generic content. Instead, use rich media such as emojis, videos, gifs, and images. This will drive the users to open and see the entire notifications.
#2 Inappropriate Timing Of Push Notifications
Timing is crucial in the mobile marketing funnel, but specifically in react native push notifications. It makes an important difference here, where you can either bring value to users or annoy them.
Sending push notifications at an inappropriate time is a big mistake. In simple words, it is not a good idea to send out push notifications when the users are asleep or busy. Because this may infuriate the users. As a result, the users may discontinue using your application.
So avoid it!
Always select the right time by analyzing the real-time user behavior before sending out the push notifications.
#3 Remember To Perform A/B Testing
A/B Testing is a concept that should be applied to a mobile marketing funnel. It enables you to base your decisions on data, which is not valuable to ensuring success.
So, do not forget A/B testing.
Everything mentioned on the list should be tried and tested. And the best option should be chosen through A/B testing.
Testing various sales options on various and different user segments before a particular season. You can perform experiments with the content, timing, etc.
#4 Neglecting Personalization
In so many cases, marketers send push notifications without any proper behavior analysis of behavioral attributes, personal data, the knowledge of the location, and the interest of the customer.
So, do not make this mistake.
Always consider the interests of your users. Create a sense of urgency in them so that they go for an unplanned buy.
#5 Bombardment Of Push Notifications
Want to pick up the phone every hour and hear the notification sound? Also, would you enjoy seeing that it is just another promo? You certainly won’t like this.
Quantity does not mean quality. And that is the main point. Bombardment of push messages results in the uninstalling of mobile applications.
So, send 3 to 4 push notifications per week if you do not want to make your users frustrated.
#6 Avoid Ignoring Segmentation
It is all about a customized push notifications strategy. The process of creating multiple content strategies for different sorts of users is known as segmentation.
It contains the division of an audience into various groups, which can be based on their location, age, gender, religion, user behavior, etc.
By segmenting the audience, you can serve your users what they want to see.
#7 Affectless User Targeting
Sending out push notifications without any behavior analysis of customers can result in a bad experience.
So, avoid ruthless user targeting.
Always use the proper segmentation with the assistance of business intelligence tools to examine the in-app behavior of users in selecting the right messages that are really crucial for the users.
#8 Avoid Default Permission Requests
In recent years, there is increasing reluctance to accept requests for anything in the mobile world that may be considered unimportant. Now users are more conscious about what they enable on their devices than ever before.
Do not send default permission requests. Rather than sending default permission requests to new users, first, build a relationship with the user so that they can trust your product. Ask them for permission with optimal timing.
#9 No Notification Should Go Without A CTA Button
Avoid sending push notifications without a CTA button.
Every notification should have a call-to-action button that makes the user compelled to complete an action.
Because it will lead the user to a landing page where he can complete his action smoothly. And this will give your users a better experience , and they will do more such actions in the future.
#10 Do Not Ignore Push Notification Strategy
Plan your push notifications and the segment of users you want to send before you make an action happen.
Avoid sending push notifications without proper planning. Because this will irritate your users, and you might get unsubscribed.
A strategy is an ongoing process. By following a push notification strategy, you will get your results in real-time.
These are 10 common mistakes found while sending react-native push notifications. So, avoid these all. And start using WonderPush as on that platform, you will get help to re-engage with your audience with React Native push notifications.
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