Tech in Ecommerce

5 Ways to Use Tech in eCommerce

The eCommerce industry is going through extraordinary growth, with people increasingly turning to online shopping during the pandemic; but many online shop owners find that success in this industry is not always easy. This is because it can be so competitive online and hard to stand out from the crowd, so it is important to find ways to boost your online store. One of the best ways in which you can do this is through the use of tech, as it can be used in all kinds of fantastic ways to take your business to the next level and win over more customers.

1. Live Chat

One of the best tech upgrades that you can make as an eCommerce store is to add a live chat feature or a chatbot to your store. This is because people often have questions when it comes to products and you need to be able to answer these as quickly as possible, otherwise they will simply go with one of your competitors. Live chat enables you to do this and build relationships with your customers online, which should help you to build trust and retain customers.

2. Augmented Reality

Following the previous point, people usually have questions when shopping online because there are limitations, and it is not the same as physically seeing and holding a product. You can provide the closest possible experience to real life when you use a 3D configurator for your products—enabling people to see the product in a “real-life” and interactive manner. This is particularly good for items such as clothes, furniture, and accessories.

3. Age Verification

Many of the eCommerce markets that are thriving right now are ones that are age-restricted, such as alcohol, e-cigarettes, vaping, cannabis, and tobacco. Of course, this creates a challenge as an eCommerce store owner, as you have a legal and moral obligation to verify your customers and only sell to those who are old enough, which is hugely challenging in an online environment. Age verification solutions can make this a simple yet highly effective process to make sure that you are always compliant, allowing you to build trust with your customers.

4. Data Analytics

Smart store owners will understand the value of data analytics and use this to make intelligent strategic decisions. Being able to collect, analyze, and interpret large sets of data can help you to monitor customers’ behavior, identify trends and patterns, and detect problematic areas with your business and take the risk out of any strategic decision that you make.

5. App Development

More and more people are now shopping on their mobile as opposed to on a desktop computer, and you need to plan for this. Mobile app development is worthwhile because it allows you to provide customers with the best possible shopping experience and boost sales, to reach your customers no matter where they are, to stick in their mind throughout the day, and to reinforce your brand identity.

These are all smart tech upgrades that are worth making and should help your eCommerce store to stand out from the crowd and compete at a much higher level.

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