Being aware of ecommerce trends that are shaping up the industry is a must for aspiring entrepreneurs. If you fail to adapt to the changes, you are likely to fall behind the competition. Even your most loyal customers may not stick to the brand.
Sure, trends come and go, but if you are interested in finding out what innovations have been making the most difference, the list below should give you a good idea.
Trend #1 – Custom Merchandise
When you see the words “custom merchandise,” you may think that the goal of creating print-on-demand t-shirts, mugs, face masks, and other products is about selling them for profits.
Well, that could be one of the benefits, but think about POD merchandise from a different point of view.
By utilizing an easy to use custom merch designer from Printify, you can create products and include them as complimentary gifts for your most loyal customers. Merch maker can help raise brand awareness.
Imagine if someone is drinking from a mug with your brand elements or wearing a t-shirt. When another person sees that, they might become interested in checking your business.
Trend #2 – Mobile Optimization
Americans spent about $353.7 billion shopping online in 2017, and roughly half of the shopping occurred on smartphones and tablets.
Mobile optimization has become one of the cornerstones as far as marketing strategies go. Failing to optimize your website for smartphones and tablets will lead to losing potential customers. According to Statista, roughly 50 percent of all internet traffic consists of mobile users.
Thankfully, most website platforms offer mobile-friendly themes, so the problem should not be that big.
Besides a mobile-friendly website, a brand should consider developing an app when they feel like the time is right to release it. An app for Android and iOS would make shopping for mobile users even more convenient.
Trend #3 – Virtual Reality
Virtual reality technology is one for the future, but some brands already adopted it to give customers an opportunity to shop as if they were browsing products in person.
Putting a VR helmet is not the same as being in the store physically, but it still makes it easier to decide whether a product is worth your money or not. For example, if you are shopping for new chairs, you do not want to end up with something mediocre by ordering it blindly off the internet.
On the other hand, having an opportunity to sit on a chair, even if it is in virtual reality, could help you persuade you to spend money or look elsewhere.
Trend #4 – Personalized Content
Personalized content revolves around knowing your customers and catering to their needs. Ecommerce stores should not limit themselves to just a single line of products.
Instead, they should offer advanced customization so that customers have a plethora of products to choose from. After all, the more variety there is, the more someone will spend their time browsing the collection and purchasing from you.
Trend #5 – Shoppable TV Ads
Shoppable TV ads will likely grow in popularity with each passing year. Imagine watching a TV show and noticing a character wearing a particular set of shoes or a wristwatch. Would you be interested in owning that yourself? If so, you can find out the information about products by pausing the show and clicking on a product with your TV remote.
Trend #6 – Pro-Environment Policies
Some customers will abandon a brand that fails in carrying out green policies. The pro-environment stance may not seem like a digital marketing method, but it helps with customer retention and attracting new customers. Be it friendly shipping methods or direct donations to charities that fight to protect our planet, every little bit helps.
Trend #7 – eWallet Technology
The point of eWallet technology is to provide payment method alternatives to your clients. Not all businesses would be keen to offer cryptocurrency as a valid payment option, but you do not have to focus just on crypto.
Services like PayPal, Skrill, and Payoneer are a few examples of what you should include in your payment method section. Besides providing alternatives to using credit cards, these services are also easier to use, meaning that customers will have to spend less time in the checkout process.
Trend #8 – Video Content
You must have noticed how video content has become popular among brands that are looking to advertise their goods or services.
Be it social media platforms like Facebook or Instagram, streaming sites like Twitch TV, or YouTube – video content is more effective when it comes to marketing.
People digest visual information easier, and if you add a compelling voice and the right soundtrack, you can expect to get even better results from your video adverts.
Yes, this trend is not new. Video commercials have been around for a long time now. The important thing to note is how multiple brands have been shifting their focus toward video content.
It may be difficult for businesses to produce engaging video content that keeps viewers interested, especially when it’s a product review or unboxing. There are only so many times you can watch someone open a package before you lose interest.
Be sure to develop more engaging and visually appealing custom packaging designs to attract attention and keep customers watching.
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