It is a good idea to check from time to time on how your website is actually doing. It is not enough to just put it out on the internet and assume that because it is there, it is doing what it is supposed to do.
Many websites on the internet cost their owners a lot of money, yet they do nothing and are probably rarely viewed. This is because their owners have no clue how to check if their website is working or have little interest in that part of their business.
If you aren’t sure how to check and you have no inclination to learn, hire someone who does. Having an underperforming website nowadays is just like watching money float away down the drain and not doing a thing to stop it.
It might be that you have little or no interest in the online side of your business because you don’t have time, then try hiring a web company who may be able to make your website profitable or be able to give you a heads up on what needs to change for it to be all that it could be. Companies such as Bluelinemedia.co.uk are specialists in this field and could help boost a neglected part of your business.
Other things you could try if you know a little about what you are doing is:
Check your user experience
Carry out a UI (user experience) Audit and find out where things are going wrong. Check that your website has clear, easy-to-follow instructions on what to do next. Check visitors aren’t having to spend a lot of time looking for the ‘buy now’ button and that the navigational options are clear. Also, check that the navigational buttons or the ‘buy now’ buttons actually take the visitor to where they need to go.
Ensure that the page loading times aren’t too slow, as this will cause visitors to grow bored and click away.
Have a look at your website with a critical eye and check it is congruent with the products or services you are offering; if it isn’t, it may confuse visitors, and they will click away, losing you any potential sales which could have come your way.
Check your bounce rate
Bounce rate is a statistic that can severely affect the effectiveness of your site. A quick click on, glance, and click away can tell you a lot about what your visitors are seeing and what probably needs to be addressed.
If you are having trouble seeing why visitors are clicking away so fast, maybe you need to ask a third party to have a look. Perhaps your SEO isn’t quite as good as you think it should be, so your site is being flagged for the wrong thing, your site is loading way too slowly for your visitor’s attention span, or your website’s look doesn’t match the type of service or products you are offering. It might be that it has an unfinished or unprofessional feel. There could be quite a few reasons for this to be high, but if in doubt, get it looked at by a professional.
Another thing to check (though this has been touched on above) is your position in the google results for search terms relevant to your industry. Nobody is going to be looking at the last pages on any google search. You need to be on the first page or as close to it as possible.
To do this, you will need to look at your SEO. You may feel this is a time-consuming business and that it is a lot more beneficial to get a professional company to do this for you. But before you do, check google webmaster tools to make sure that your website is fully visible to Google because if Google can’t see it, they can’t rank it.