How to optimize your Ecommerce for Google Images and Visual Search
For an E-commerce portal, you must optimize the platform to identify and understand images. For instance, you are looking for a particular type of sunglasses and are confused about giving a lengthy description of the sunglasses online. The best alternative would be to post a picture of it. However, when you upload an image, the search engine and subsequent websites must understand the visual search. Google Image Search offers this facility where the algorithm is based on the analysis of the image. You can access Brainvire company content for optimized results.
With Google Image Search, you can even do reverse image search or retrieval of the picture. You can remove the requirement of typing in the keyword, and users need to submit the image. Base on user requirements, the search engine will display similar photos. Thus, retrieval of an image requires websites and connected E-commerce portals to understand the same algorithm as Google Image Search. Some of the methods by which you can ensure that the E-commerce portal of your company is optimized for the visual image search are as follows:
1. Incorporate proper SEO management protocols
As more and more people are going online to make purchases, it has become necessary to incorporate proper Search Engine Optimization or SEO management protocols to attract more web traffic to your company’s website or E-commerce portal. This is necessary to ensure that your company’s online portal receives a higher ranking in the Search Engine Result Pages or SERPs. Some of the factors that you must consider about visual SEO are as follows:
- You should ensure that the SEO protocols in your E-commerce protocols can identify visual searches. For example, your company’s online portal has an extensive collection of consumer items like clothes, bags, shoes, and other similar items. Then it is essential that along with the images, there should be adequate information about the pictures. The photos, the data, and the backlinks should all be connected to your E-commerce portal’s structured data. This will ensure that the search engine crawlers can quickly identify the relevant web pages and display them on the SERPs.
- Image-based SEO is necessary for image searches made by visitors. Moreover, the rich text or the snippets you create should also be informative and refer to the image. You need not add links to the picture, but the image’s information should give the visitor adequate details on the product.
When you do SEO for visual searches, it is essential to assess your prospective visitors’ requirements. If you are a consumer-facing company, your SEO protocols and SEO management should meet such customers’ needs. If you are doing SEO for a B2B portal, then the content and the protocols should be for more discerning customers. This is necessary because such clients will have more idea about your company’s products and services. Hence, even while developing content or incorporating protocols for better SEO management for a B2B website, you must keep in mind the end-user requirements.
2. Visual searches require SEO best practices.
When you do a visual search, you must have observed that titles appear above the images. These titles can correspond to the E-commerce portal or even refer to the particular image. When you are incorporating better SEO practices, you must evaluate where you want to include the link. SEO is a marketing tool and helps your clients identify the products and services that they require. If you consider the purchase funnel, it begins with identifying the product, reading about it, and then purchasing it. When you consider the role of SEO in the entire process, you will find that it ensures that the customer can make an informed decision. Your customers can use visual images to evaluate and understand the products they wish to purchase better. However, you must have optimized the E-commerce portal of your company to understand visual searches. It is also necessary for the customer to land on the correct web page to identify the suitable product and complete it. Thus, proper SEO protocols must be in place to understand visual searches.
The current SEO requirements are to understand and identify user intent. In other words, you will have to assess the intention of the user and not just his need. When a user uploads an image, it is necessary that the corresponding web pages being displayed be based on the user’s intention. This is done to improve the user experience. Present-day search engines are algorithm-based and can evaluate user experience and keep track of the number of times a visitor visits a website. Moreover, to attract more organic web traffic to your E-commerce portal, it is necessary to make your online portal SEO managed. Thus, with proper visual SEO management in place, you can ensure that your company’s E-commerce portal receives a higher ranking in the search engine landing pages.
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