With more than 300 million users, Instagram is a leading social media platform today. Due to its massive user base, every famous brand has an online presence on Instagram. The fact that it is a great marketing platform encourages every business, including popular brands as well as startups, to benefit from its features and get a closer insight into the customers. In this way, you can connect with your customers, have their preferences known and market your eCommerce is a cost-efficient way.
Using Instagram for marketing purposes is not very difficult. Here are some guides for effective marketing strategies for Instagram
- Integrate Instagram Photos Into The Website
In 2014, an Instagram campaign was conducted by an online jewelry retailer using a widget on its home page which displayed customers wearing the brand’s accessories. Once users clicked on any of these pictures, a pop-up window would appear showing the details of those merchandise along with a link to the website.
To integrate Instagram photos into the website, a third-party tool namely, Websta, was used,
- Take Advantage Of Lifestyle Photos
Lifestyle photos are very helpful for showcasing your merchandise creatively. These images portray real-life settings are thus are valuable to the users. For instance, for your website dealing with Dubai Marina Apartments for sale or features suburban styles of Arabian Ranches villas for sale, you should add relevant images of pleasant apartments with a beautiful interior, in order to attract the users more.
Lifestyle photos have been used by popular brands much often. The reason behind it is that customers feel related to those images and have a clearer idea of how to use your products/merchandise in the right way.
- Plan Contests
Giveaway contests are a new trend on Instagram which is being used by many brands. In these contests, users are asked to follow the brand and tag a certain number of people in the comments section. The winner is announced through a lucky draw. The winner is later asked to review the product/service won by sharing their experience. This is a great way of spreading word of mouth and creating awareness regarding the brand.
These are some of the basic tactics to increase your followers on Instagram. The idea is to let more and more people know about your brand’s existence. You’re the more followers you have on your Instagram, the more traffic will be on your website and eventually, this will lead to more sales. So, if you are looking for marketing your eCommerce website, start with Instagram and these tips given above.