When it comes to marketing campaigns, creativity is surely number one. You can’t get people to pay attention to your campaign if it’s not attractive enough.
While the term ‘attractive’ can be different from each perspective, a marketing campaign simply means that the advertising gets so much engagement and traffic from general audiences. The more people love your ad, the higher return you can get from the campaign.
For example, video marketing is one of the most effective tools in this surging market of video content. If you look at it, almost everyone can make videos and post them on social platforms right from their fingertips. That means the competition in video advertising is bigger.
So, how do you set your brand apart from these mass of videos on the internet?
One way is to make beautiful shots, which everyone agrees on. But, how about the captioning/storytelling brought in the video? Built-in text on videos helps people understand your message rather quickly.
And the easiest way to accentuate your story is using the right text animation app highlighting your messages.
Text Animation Is Not Just a Trivial Element on Videos
Long before people used a voiceover to explain something on videos, they included text to give details about the information. Many even use text as part of the presentation video because it looks more professional than just a voiceover.
But, this is not a new concept anymore. And, people are starting to get bored of it. That’s why video creators are finding new ways to incorporate text into their videos without the audience getting tired of it.
For example, one way is through text animation. Text animation is not just any other text on the screen because it tells a story on its own. It can be used as an intro or outro on videos and can also help present the information in more interesting ways than plain text.
How does Text Animation Work?
Text animation works by animating each letter on the screen with a unique style and motion that fits well with your video footage and message. You can use different styles of animations like hand-drawn, 3D, flat, or vector graphics to convey your message in different ways, depending on what you’re trying to say with your video or story.
You can also use text animation to create interesting transitions between scenes. For example, you can use a pop-up text to transition from scene to scene or a fade-in text to indicate the passage of time. You can even use an animated background behind your text for added effect.
Benefits of Using Text Animation
What makes using text animation so appealing is that it’s not just about adding another layer of information to your video. It’s about creating something that will draw people’s attention and make them want to see the full thing because they’ll be curious about the message you’re trying to convey with it.
Here are some of the benefits of using text animation in your videos:
People tend to get bored easily when they watch videos that are just talking heads on a screen, but they will be more engaged with something that is visually stimulating and engaging, like a video with a lot of animations and graphics.
Text animation is a great way to convey information, whether about a product or service you’re selling or an event you’re advertising.
3. A Sense of Urgency
If your video has an important message, text animation can help create that sense of urgency because it will grab the attention of your viewers and make them want to see the full video.
Text Animation Apps For Video Marketing Campaigns
There are many tools you can use to create text animation. The most popular ones are Adobe After Effects, Adobe Premiere Pro, and Apple iMovie.
Another option is to use an app that allows you to create text animation on your smartphone or tablet. Apps like iMotion, Motion Stills, and Boomerang are a few of the many apps you can use to create text animations for your videos.
There are also web-based tools that allow you to create text animation for your videos. Some of these tools include:
1. Adobe Spark Video
Spark Video is a web-based software that allows you to create animated videos. The Spark Editor is great for creating text animation because it allows you to add text and customize the text’s font, color, size, and opacity. It also has many video templates, so you can create an animated video in no time.
2. iMotion App
The iMotion app lets you create text animation videos on your smartphone or tablet. It features a variety of effects, filters, and templates that allow users to make fun videos with their own style. You can add up to 20 characters in a single video with unlimited layers of text.
Marketers will always find a way to improve the campaign and get people attracted to it. An attractive marketing campaign will lead to many good business returns, such as lead generation, brand awareness, and sales.
One of the easiest ways to make your video campaigns more engaging is to add text animation. Including text or captions in your videos is effective because it gives more details about the information. It also helps the viewers understand the content comprehensively.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
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