When it comes to technology and marketing, it seems like there’s always a new catchphrase or software application that promises to go in and save the day.
Whether it’s a new CRM platform that automates your marketing leads or another fly-by-night SEO pundit who promises that there’s “one simple trick” to driving up your traffic, it’s hard to tell which new marketing technologies are worth your time.
If you’re looking to up your marketing game with new technology, don’t worry because we’ve got you covered. Here are three new technologies that will take your marketing to the next level.
For a long time, analytics was the sole domain of data nerds operating on a different plain than the rest of us. I’ve seen accomplished creatives, business executives, and seasoned marketing professionals who were terrified at the very idea of jumping into a pool of raw data.
Needless to say, things have changed. It doesn’t matter if you’re in real estate, finance, or content marketing. If you don’t know how to parse raw data to arrive at new insights about your customer base and the state of your online marketplace, you’re operating at a serious disadvantage.
As our ability to manage huge quantities of data continues to improve, you can arrive at insights about your business and customer base, you never thought possible. While learning analytics requires some up-front effort, you can accomplish some truly amazing things once you’ve got it down.
There’s No Limit To What Advanced Analytics Can Do
- Holistic Customer Narratives: Leveraging advanced analytics lets you track your customers from when they arrive at your business to buy your product and everything in between. With advanced analytics, you build truly holistic customer narratives to gain new insights into your business.
- Broader Data Pool: You already have all the usual data points like age, gender, and geographic location. With advanced analytics, you can open up many more possibilities. Advanced analytics lets you cross-reference different data points such as the behavioral, the psychographic, and the attitudinal to achieve deep knowledge.
- Real-Time Capabilities: Advanced analytics allows you to see your sales and transactions as they happen. With the ability to track customers across different channels simultaneously, you can continually refine and enhance your customer base interactions to maximize profits and learn new things about your market and your customers.
Advanced Analytics Tools
Google Analytics is a great free program for website owners, and is probably the most commonly used analytics tool. However, if you need more robust capabilities, Woopra.com also offers robust analytics capabilities. Like Google Analytics, Woopra also has a great freemium tool, and upgrade options for companies that need that.
When they’re deployed ethically, chatbots can not only save you quite a bit of money; they can help automate annoying tasks that might distract you from core business objectives. Election horror stories aside, chatbots are getting more engaging (i.e., more human) every day.
Once they’re deployed the right way, and in the right online space, chatbots can handle basic customer interactions such as refunds and other customer inquiries that just a few years ago would have required a real-life human being.
Search Engine Optimization
No discussion of marketing and technology would be complete without mentioning SEO. As Google becomes more reliant on voice inquiries and NLP (Natural Language Processing) technology, creatives and marketing professionals have new tools at their disposal to write engaging content and communicate effectively with their customers.
In short, Google is getting much better at identifying good content while steering people away from poorly-written content.
“Google search is getting smarter. It uses its machine learning program, called RankBrain, to constantly update and train its ranking algorithm. As Google gets better at understanding human language queries, it’s important that SEO professionals use software tools that understand the semantic relationships between keywords,” said SEO expert Garit Boothe.
Marketing Technology is Getting More Advanced Every Day
Maybe you stumbled across our web page because you’re really at step one, and you’re trying to figure out what advanced analytics means. Or perhaps you’re just looking for a few ideas to take your marketing game to the next level.
If you’re looking at deploying chatbots to handle basic customer service inquiries or looking to see what’s happening in the world of SEO as voice inquiries are becoming more prevalent. Either way, we hope this quick look at today’s marketing landscape has given you a sense of what’s possible.
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