The hardest task in the world is to convince someone that you are right. Convincing someone about being right is one thing, convincing them to buy a product or service is a whole lot more difficult to achieve. This is more than true in the case of SEO. As there are plenty of choices to compare with. With such surging demand for SEM and PPC, it is hard to convince someone to opt for SEO. Even though the industry is increasing and people are becoming more aware of its significance, they are still unaware of its complete potential. Doesn’t matter if you are working as a freelance SEO or for a digital marketing agency, chances are that you have faced these issues. Customers will have a lot of questions and concerns, especially if you’re approaching them to sell anything.
The chances are pretty good that you have stumbled upon these types of clients. Clients with a lot of questions and queries. They all ask if you can guarantee results or even 1st position in the SERPs. I understand how difficult it is to answer these questions. Answering these questions can be the deciding factor whether you will land the client or not. You risk losing the deal if you don’t correctly respond to such queries and complaints. So, if you’re wondering how to simply convince new clients and prospects to opt for your SEO services, these answers to some of the most frequently asked questions can help you.
Hopefully, these responses will assist you in closing additional business. They are not, however, definitive responses and do not guarantee a sale. If you come across any more frequently asked questions from clients, please write them down in the comments area and let us know.
1. Can You Assure 1st Position in SERPs?
This is most likely the most frequently requested question, as well as the first one a potential or new SEO customer will ask. It irritates you to the point where you want to roll your eyes at it. However, if you want to sell something, you can’t do that. So here is what you should do.
If you want to sell more SEO services, you must educate your customers as well as manage their expectations. This is a difficult sector that is also widely misunderstood. To market their services, many people lie to their customers. They promise them that they can rank them #1 for any keyword in record time (which they very certainly can), but they never mention the consequences.
Google attempts to rank the greatest website possible. It doesn’t always succeed, but it’s usually correct. They must realize that no one knows for sure how Google ranks websites, but there are some best practices you may follow to try to get there, as well as some dangerous tactics that can hurt rankings later on.
You may reassure them, that you’ll do everything in your power to help them rank #1 for as many keywords as possible without jeopardizing their website’s future in the search results.
How should you answer the question?
Nobody can promise you the #1 position in the rankings, and if they do, they’re lying. Google’s algorithms are a closely guarded secret that is continuously evolving. Also, the present level of optimization of the website, the amount of competition, and the available budget all play a role. I can’t guarantee #1 rankings, but I can promise that I’ll do all in my power to bring your website there.
2. I Hired an SEO expert before with no Results
We all can feel this question to our core. This is the worst nightmare of any SEO. Some clients may be dubious because they shifted between numerous SEO specialists in a short period, leading them to believe that the SEOs were not the issue. So be cautious in this area, or you risk receiving a guaranteed negative evaluation, regardless of your efforts and outcomes.
First and foremost, tell them that it’s fantastic that someone has already worked on the website. You can take what you’ve learned and apply it to your situation. Second, unless it’s truly harmful, don’t try to trash your fellow SEO’s effort. For instance, I’ve seen someone create a large number of spammy links without even modifying the names to incorporate the keywords. That is something you should emphasize and be unforgiving about.
How to Respond to the Question?
Start by telling them that you feel for them and you are appalled. I’m sorry you’ve had bad luck in the past. It’s also a good thing since we can learn from our mistakes and prevent them in the future. I think we should start by looking over your website to determine where the problems are. It’s a lot smaller, one-time price, and you can choose whether or not to sign a monthly contract afterward.
3. I Already have Adwords, Why use SEO?
There is always one client who is not willing to take the big leap in their business. This objection can take a variety of forms. Clients may tell you that Adwords generates results, or they may urge you to compare Adwords to SEO. You can share the details about how they are different and how SEO will benefit them in areas where Adwords won’t.
However, the short answer is rather straightforward, and it is a compelling argument in your favor.
It’s beneficial to strike a balance between the two. Although SEO may be superior in the long run, PPC is quite important in the beginning. Even if you’re ranking well in organic search results, you can continue to use PPC. It’s usually beneficial to rank for the same keyword numerous times on Google.
What to tell the Client?
Adwords is a fantastic advertising platform that can be beneficial in the beginning. You will, however, always have to pay for it. AdBlockers are also widely used these days. You might even have one right now on your computer! The truth is that organic search results get more clicks. Ads on Google only earn about a 2% CTR (and it’s been declining), while organic searches get the rest. As a result, the average cost per ad will continue to rise. Remember that SEO takes time, so the sooner you get started, the better.
4. How Long will it take to get to the top of the SERPs?
That is an unreasonable question because it is unfinished. Answering 6-12 months here isn’t going to cut it because there are too many variables to consider.
If you’ve been doing SEO for a long, you’ve probably noticed that clients can be somewhat obstinate. You conduct keyword research, prioritize a few high-volume phrases, and rank for them, but the customer remains dissatisfied because they aren’t ranking for a keyword they believe is critical.
Although domain performance has an impact on how all pages for all keywords perform in general, each instance must be evaluated individually.
As a result, the client must initially respond to several questions. How many keywords are you attempting to target? Do you want to rank for simply one keyword? Do you wish to rank for a large number of keywords? I’ll tell you a secret: they have no idea what they want and can’t possibly answer such queries. It is your responsibility to educate them.
What is the Right Answer?
Not to be rude, but you may believe your website is the best when it has a dozen major flaws. A website that appears to be obsolete can nevertheless be the greatest, and appearance does not always determine speed. Consider Amazon, Craigslist, or Reddit as examples. Sites with a lot of traffic but a simple design. In some regions, they may even appear to be antiquated. They do, however, place a premium on the user experience, which determines how well a website will rank in the search engines. A/B testing can help us improve a lot of things. You may adore red buttons and cry when you see them, but if green buttons convert better, I’m confident you’ll be able to dry your tears with the extra money.
5. Why is SEO a slow process as compared to others?
Last but not the least, why is too slow or does it take soo much time. Most people will ask you blatantly if you can speed up the process. If you want to create a quick analogy, compare SEO to building muscles. It will take some time. It is well known that people who begin a challenging training routine unexpectedly abandon it shortly. You can always get faster results through steroids. but we all know it’s more harm than benefit.
The same may be said for SEO. You’ll have to put in some effort if you want a good website and a high search presence. Some several shortcuts and strategies could perhaps speed up the procedure, but they’re unsafe and could end up compromising your website in the long run.
In 2021 SEO has evolved a lot. It entails a large number of steps, each of which takes time to complete, these steps include:
- Technical SEO
- Content Creation
- Link Building
- On-Page SEO
- Off-page SEO
- Brand Awareness
All of the aforementioned factors combine to produce a time-consuming, collaborative effort involving various areas and departments with the single purpose of improving a website’s rating.
It also relies on how well-optimized your website is already, as well as any difficulties it may have. If the problem is with crawling and indexation, you may get results right soon after it’s corrected. If it’s already performing well in terms of technology, you can get right into content development and distribution, link building, and A/B testing, which will likely result in a more gradual increase.
How to Satisfy the Client?
Because SEO encompasses a wide range of factors, from the quality of your business to the technical aspects of your website, it takes time. For a website to rank well for an extended period, it must all be aligned. It’s similar to putting on muscle. To see long-term results, you must train little by little every day. It’s best to get started as soon as possible. However, if the site has a serious underlying problem, such as indexation, the results may be visible right away.
Abdullah Sadiq is a Digital Marketer enthusiast at Yazlo.ca a leading Web design and Development Company. He is a Social Media geek, a complete foodie, and enjoys trying varied cuisine. A perfect day for him consists of reading his favorite novels with a hot cup of coffee.
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