Social media marketing and video marketing have now gone hand-in-hand, just like peanut butter and jelly. More and more social media released video features as they know that today’s users are attached to the engaging format. IGTV, Reels, YouTube Shorts, Facebook Live, you name it. Even Twitter which is well known as a microblogging, text-based site now embraces video content.
Social videos are quick, attention-grabbing, and shareable – perfect for the average social media user who has a short attention span. Not to mention that they are quick and easy to create.
Whether they are training videos, under-1-minute meme videos, or promotional videos, social media platforms seem like an ideal channel. Even better, you don’t need all fancy equipment or a big budget to produce one. Everyone can share videos on their social media platforms.
That all said, it’s a battle for eyeballs out there. It’s only getting harder for business to make their social video stands out with so many different types of videos out there. But, understanding recent trends can help you get ahead of the curve and produce social media videos that will capture your audience’s attention.
So, what are the top social media video trends? Here are five of them:
#1. User-Generated Content (UGC)
Gone are days when brands produce all their own content just to brag about how awesome their products are. Now, UGC is one of the most powerful tools in a marketer’s toolkit.
UGC is one of the most popular types of social media videos. It is content that is created and shared by users, rather than businesses or brands. UGC can be in the form of a review, tutorial, or even just a funny video that someone filmed and posted online. So, rather than creating all your content from scratch, you can simply curate and repurpose UGC.
This not only saves you time and money, but it also helps to build trust with your audience as they see that you are not just trying to sell them something. When done correctly, UGC can be a powerful marketing tool that can help you connect with your audience and boost your brand awareness.
#2. Live Videos
This is the fast-paced world we’re living in. Every social media user wants to get their questions answered in such a personal way as soon as possible. That’s why live videos have become so popular in recent years.
Live videos are a great way to connect with your audience in real-time and give them a behind-the-scenes look at your brand. They are also perfect for announcements, product launches, or even just hosting a Q&A session.
The key to creating successful live videos is to plan and prepare ahead of time. You need to have a clear purpose for why you are going live and what you want to achieve. You also need to promote your live video before, during, and after it goes live.
#3. Shoppable Videos
Social commerce has been on the rise in recent years as the concept of shipping online through e-commerce platforms has been gaining a lot of traction. It’s safe to say that social media platforms are not only an ideal place for engaging and interacting with users and potential customers, but they also offer businesses opportunities to boost sales.
When we talk about social commerce, we talk about shoppable videos. Shoppable videos are simply videos that allow viewers to purchase products directly from the video itself.
This is a great way to increase sales and conversion rates as it makes it easier for viewers to buy your products. It also helps to create a more immersive and personal shopping experience for your viewers.
To create a shoppable video, you need to add buy buttons to your video. You can do this using platforms like Shopify or BigCommerce. Once you have added the buy buttons, you need to promote your video on social media and make sure that your call-to-action is clear.
#4. Vertical Videos/Stories
We all know that the majority of social media users are accessing these platforms on their mobile devices. And what’s the most natural way to hold your phone? In a vertical position.
That’s why vertical videos and stories have become so popular in recent years. These types of videos are designed to be viewed on a mobile device in a vertical orientation.
Vertical videos are perfect for platforms like Instagram and Snapchat Stories. They are also great for Facebook Live and Instagram Live. When creating vertical videos, you need to keep in mind the size and format of the video. Since they are watched on a smaller screen, you need to make sure that your video is creative and engaging enough to hold a viewer’s attention.
#5. Story-driven Videos
Viral videos tell a story. And if you want your social media videos to be successful, then you need to tell a story too.
Story-driven videos are some of the most popular and effective types of social media content. These videos focus on telling a story that evokes emotions and connects with the viewer on a personal level.
Some of the most successful story-driven videos are those that focus on real people and their stories. These videos are often heartwarming, emotional, and inspiring. They make us feel good and help us to connect with the brand or business on a deeper level. So, instead of focusing on selling your products through social videos, focus on selling your brand and what it stands for.
When it comes to social media videos, there’s no one-size-fits-all approach. The key is to experiment and find what works best for your brand and your audience. Try out different types of videos and see which ones get the most engagement and generate the most leads. Those five hottest video trends mentioned above should be on your radar as they are not only popular but also effective in driving engagement and boosting sales.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro
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