If your dental practice is going to be successful, you need to pay attention to local search rankings.
There are nearly 200,000 dental practices in the US. Chances are, there are several competitors in your region. To appeal to new patients and beat out the competition, you need to take your local marketing seriously.
In this post, we’re going to give you a few tips that should help you get to the top of the local dental search rankings. At the end of the day, you’re running a business, so keep reading and you’ll learn how to appeal to the right audience and drive patient numbers through successful dental marketing.
Google My Business and Online Directories
Taking the time to properly fill out your Google Business profile with every bit of information about your practice is going to help immensely with your local marketing efforts. This information is what will show up when potential customers search Google or Maps for dental practices.
Your name, address, and contact info all need to be accurately filled out. You should also take the time to specify what type of dental work you do (pediatric, cosmetic, implants, etc.).
The more online directories you have this information in, the more online visibility you’ll have. Everything should be consistent across each directory and, if you use them, backlinks as well.
Content and Keyword Research
A good dental blog on your website can go a long way in improving your standing on local SERPs. Make sure to do a bit of keyword research to ensure you’ll be able to appeal to search algorithms. Local keywords can do a lot to help this.
At the end of the day, however, writing informative long-form dental content is what will bring people to your site. You can establish yourself as an authority this way. Then from there, you can direct readers to your website and convert them into patients. Check out this post by The HOTH for more info on SEO for dentists.
Social Media Matters
Social media is an important part of SEO for any small business – even dental practices. Not only does it give you a chance to connect and engage with potential patients, but you can educate them at the same time.
As your social profiles grow, you’ll be able to link people back to your website for appointment scheduling. It can be really helpful to take a look at other dental practices’ Facebook and Instagram pages to see what they’re doing well and where you can improve upon it.
Getting Good Online Reviews
Possibly the most powerful tool that any local dental office has is its reputation with current and former patients. Anytime you have a happy patient leaving your practice, make sure to ask them for a positive Google rating and review.
These reviews go a long way in boosting your local search ranking. When people type, “dentist near me”, into Google or Maps, they’ll almost always go to the one with the highest average rating first.
Boost Your Local Search Rankings Today
Getting ahead of the competition is all about boosting your local search rankings. You want to be the dental practice that needy patients find online, so you have to take local SEO seriously. When you do, you’ll see your practice keep growing and growing.
If you found this helpful, come back for more on advertising and marketing.
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