With COVID hitting the world, consumers are quickly shifting from offline to online shopping. Quite evidently, E-commerce is an inherent part of our lives now. So, if you are a provider and wish to attract customers to your products, you need to work on strategies to improve your online presence.
But, you must not limit yourself to making an impressive home page. Instead, you must give equal importance to product pages as well. People may not visit your website regularly, but product pages can lure them to your website. And, in the time of the pandemic, when everyone is opting for online shopping, you need to keep these pages updated to stay competitive.
But how to achieve that? Don’t worry! We have compiled the top actionable SEO guidelines for product pages. Let’s dive deep into the article and understand them!
Keyword research and implementation is the basic fundamental of page optimization. Make sure you’re using product-focused keywords that the customers use while searching for products you sell. As per the experts at Designmemarketing.com, the right keywords can increase the visibility of your pages. But don’t dwell on the volume of keywords. Instead, focus on their relevance.
Other than this, make sure to add the most searched keywords in the meta description of your products to increase your chances of higher online visibility further.
Keep the data structured
If you are using correct structured data, the chances are that your content will start showing in snippets. Experts suggest opting for such as price, reviews, and ratings to drive more impressions and clicks on the page. Not only that, this strategy helps businesses to improve CTR and eventually sales.
Add FAQ section on the page
Including frequently asked questions (FAQ) on the page improves customer engagement. The details of the product might not always satisfy the customers. And lack of information increases their bounce rate.
Suppose your customer has a query about the product and they don’t want to call customer service. The FAQ section will help them solve their queries right away. Remember not to rely only on user-generated content. Instead, look for questions using different SEO tools and improve your product page’s visibility.
Share customer reviews
A customer always trusts another consumer. That’s why word-of-mouth still holds much importance. In fact, customer reviews can convert 58% of users into buyers. Allow your customers to be your product evangelists and endorse it organically.
Use high-quality graphic content
One of the shortcomings of online marketing is, your customers can’t touch the products physically. So, it’s the quality of the images and videos that can influence them to buy your products. So make sure you’re using high-quality photos and videos on your site page. This will help the customers to understand your product better.
Keep the page load less than 5 seconds
Suppose a customer visits your page to buy a product. And the page takes much time to load. Wouldn’t it change their mind? They’ll get frustrated and leave your site. So, make sure that the page takes minimal loading time. Fast site pages increase sales and revenues and decrease bounce rate.
With the invention of the internet, E-commerce has become a boon for many brands. They are experiencing better sales, increased ROI, and consumer loyalty.
But if you don’t implement the right SEO techniques on your website pages, your services/products will remain unnoticed. So, make sure you follow the SEO mentioned above guidelines to optimize your site’s product pages. It will boost the overall performance of your website.
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