LED and LCD screens have become the norm for video walls and digital displays. Where once they may have seemed expensive, high demand among small businesses has led to more options for buyers. The cost of a digital signage campaign depends on the number of screens you use. So it is a perfect solution for a small business that knows its customers. You do not have to compete against other companies – you simply need to plan your own campaign around what your customers want. The best part is that you don’t need to be an IT expert, it can be set up by anyone.
Benefits of Digital Signage
When planning any marketing campaign, there are many costs that you need to consider. Online campaigns can become expensive trying to reach your ideal target group. Printing brochures can be costly when you wish to change your advertising, and websites take time to edit and apply changes. Not so with digital signage. Changes can be made and applied as soon as you think of them. We have become accustomed to digital visuals and we spend long periods watching ads on our phones and laptops. In a 2016 study, 40% of shoppers admitted that digital displays sway their choices at checkout. LED and LCD screens are an affordable and easy way to advertise and sway people’s opinions.
Differences between LCD and LEDs
LCDs are Liquid Crystal Displays and they offer stunning clarity, and they are typically cheaper than LED screens. LEDs are Light Emitting Diodes and essentially are LCD screens with LED back-lighting. They are better than LCDs when it comes to screen dimensions, as they can handle any custom resolution or aspect ratio. They are often thinner and lighter, making them ideal for wall mounting. They also provide a brighter display with higher contrast. While power usage depends on screen size, LED screens are typically more energy-efficient per pixel than LCDs.
How Do You Setup Your Signage?
There are just a few steps that you need to take to get your signage up and running. Choose your screen type and size, and decide where to put it. You can mount it on a wall or a stand. Next, you need to design your digital signage software. You can manage the screen from a laptop or PC. And that’s it, the rest is down to your imagination. From advertising to information, LED and LCD screens can even be used to display menus in restaurants.
The Future of Digital Signage
As more and more businesses move online, we are increasingly exposed to more and more advertising. But brick-and-mortar stores are always going to be popular. Who doesn’t love to go window shopping? An attractive display in a store window advertises to every customer that passes your store. And after the initial setup, you can change what you are displaying anytime you want. Affordable and effective, what’s not to like about digital signage?
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