Ranking your site on the top is the dream for many brands all over the world. But is it possible? Is it as easy as it seems? Sorry to break it to you! We have a minute problem here. Getting your website ranked on the top of the Google SERP is no walk in the park. It is one tough job to do, which requires lots of thinking and research at the back end. However, nothing in the world is impossible, right? We are here to help you explain how Guest Blogging can get you on top and everything that you need to know about Guest Blogging and how it can help your website.
I am starting with the basic question.
What actually Guest Blogging is?
The answer is pretty simple. Guest blogging is all about you posting your blog on another website as a guest author. However, this isn’t it. It is a lot more than that and needs a lot more insight and research on the said subject. One thing that we all would agree to is that in the past few years, guest blogging has evolved tremendously. Gone are the days when the specialists of SEO would just take the link, post it on the new website that has a better ranking, and then relax and see their website ranking high.
Reasons for Guest Blogging
In the current era, when someone tells you to post a guest blog on another website, it is mainly because of three reasons.
- To get a backlink
- To establish an authority in their respective niches
- To attract more followers along with some signups.
Those who have a clear understanding of SEO are aware of the basics of these things and the main power of guest blogging. However, there are some right and wrong ways to do that. The moment you go in the wrong direction, we have bad news for you. If you want to learn about it and get all the insights into it, you are on the right page. Let us help you learn about it.
Steps to Guest Post
State your Goals
There is no winner without any goal if you are someone who is going directionless with nothing in sight and does not know where do you want to be in the future. You are at the wrong stage. First of all that you need to do is to set a goal in your mind. You must know what you want to get out of it?
Are you looking for:
- Landing a link to your site?
- Building your list of subscribers?
- Creating more brand awareness?
- Building authority?
The chances are you would want to do all of it. However, one thing that you need to focus on the most is to create more powerful connections. In case you are still confused about how to look for some blogs to post your blogs, search for the advertisements that say “write for us health” or write for us “digital marketing”.
Look for the Targets of Guest Posts
One of the main things after setting up your goals is the search of the guest posts targets. You need to see what you want to achieve from these guest posts? In case you are looking for ways that do not really go with the “write for us” search string, the following are a few of the search strings that you need to go with.
- Your Keyword “write for us”
- Your Keyword “guest post opportunities”
- Your Keyword “guest post”
- Your Keyword “contributing writer”
- Your Keyword “guest column”
- Your Keyword “submit post”
- Your Keyword “courtesy of guest post”
- Your Keyword “the post written by”
- Your Keyword “site contributors”
- Your Keyword “writes for us fitness”
Search for your Niche
Nobody is the master of everything. There is always something that you think you are a pro at. The more you think about it, the clearer it gets for you. While you are thinking of getting a guest blog, make sure you are looking in the right places. By right place we mean, you are searching right in your niche. To make your things easier, all you have to do is use these three tools, and your life will be smooth as silk.
- Ninja Outreach
All these three tools can make the overall process of finding the niche much easier. However, if you are looking for the best option, there is nothing better than Ninja Outreach. By using this application, you can look for the different keywords in the niche and then narrow down all the results to some specifics.
- Visitors/ month
- The rank of the pages
- Alexa Rating
Get the Email Templates
Your emails can either break your campaign success or make your campaign successful. It is up to you where you want to be? However, one thing is for sure. You do not want to spend hours on each email. Who even has got time for that today? The best way to deal with it is to go and send it all in a timely manner, get it all scheduled, and use the email templates. A simple email template can get you the right structure to help you write the overall email for the subscribers. All the well-known brands like Stabene.net and Fit Living Tips have their email templates ready, and they work on them only.
Establish a Strong Relationship
One of the main things that you have to ensure and focus on is the development of a fruitful relationship with the bloggers and influencers. Since when you are reaching out to the bloggers, the people that you are going for would be some kind of the “celebrity” in their niche. So, it is better to have a good relationship with them. You want their audience, and they have it; therefore, instead of going for the guest post as one single deal, only try building a long term relationship so they can post for you in the future as well.
Whatever your final goals are, you have to make sure that establishing a good relationship is as important if they are not the most important part of the overall process. The relationship that you are working on today can later pay off ten times in the future, therefore do not underestimate its power.
Read Dive is a leading technology blog focusing on different domains like Blockchain, AI, Chatbot, Fintech, Health Tech, Software Development and Testing. For guest blogging, please feel free to contact at firstname.lastname@example.org.