Mobile Marketing in Real Estate Industry

How Mobile Marketing Has Changed the Face of the Real Estate Industry

Technology is quickly changing the world as we know it. What previously takes a day or a week to accomplish can be done in a matter of minutes. Distance is virtually non-existent, as modern technology has made it possible for people from all over the globe to connect with one another. In 2019 alone, there were around 5.11 billion smartphone users and 4.39 internet users across the world.

The revolutionary impact of technology has been particularly useful for industries and businesses. The emergence of smartphones, social media, and wireless broadband communication has paved the way for innovative and integrative marketing strategies, bringing vendors and clients closer together. And the real estate industry’s story is no different. 

Through the power of the internet, property listings can be posted and are readily available in digital marketplaces all over the web. Information about different properties along with contact details of real estate agents and property owners can be found in just one click. And mobile marketing apps like drivebuytech help real estate agents communicate with prospective buyers quickly and in real-time, ensuring smoother and faster transactions.

Quick Mobile Searches

The portability of smartphones and the almost universal accessibility of the internet make a powerful combination. By using the right keywords, the information you need about the property you’re interested in is just a few clicks away. Whether you’re on the train on the way to work, just casually browsing through listings on a lazy afternoon, or about to head off to bed, you can pull up everything you need within minutes. If you’re lucky, you might also find a real estate agent’s and the property owner’s contact numbers online, which will make transactions as convenient for you as possible. Today’s web algorithms also enable a more personalized and tailor-fitted search, as search engines like Google can customize results based on user information such as location and web history.

Text Messaging

Even in the Internet Age, text messaging remains an important marketing tool. Through mass texting, realtors can launch offers, deals, and campaigns to many prospective clients in one go. It also serves as a great alternative to chat messaging as it functions in real-time even without a stable internet connection, allowing both realtors and clients to keep their communication lines open 24/7. Text messaging also has the advantage of maintaining transactions private, as it does not require you to give out personal details other than your mobile number. Lastly, text messaging caters to all clients, including our seniors who might have a little difficulty navigating through the complex web world.

Innovative Mobile Apps

With the surge of innovative mobile apps, the real estate industry’s landscape has also evolved. Property-finding apps do not only help clients look for listings, but also give them the full experience of searching for their dream property minus the hassle. Gone are the days of having to travel miles to see your dream home. Through the help of virtual tours, you can now have a 360-degree view of your property of interest.  If you have extra time and are a little detail-oriented, you can also take a look at the 3D blueprints and floor plans, which are both available in the mobile apps. 

On the other hand, if you’re always on the go and don’t really have much time to do a complete virtual tour, photos of the interior, exterior, and surrounding vicinity of your property can also be found. Specific and relevant information are also listed within the mobile apps, including property size, number of bedrooms and bathrooms, amenities, and even travel time to your school or workplace. Mobile apps also facilitate easier correspondence between clients and realtors, as most apps have text messaging, call, or email features incorporated. Everything you need is in a tiny nook in your smartphone.

Branding

Apart from the convenience it offers, mobile marketing also helps shape the image of real estate companies. By creating a powerful online presence across different social media sites and platforms, these companies can increase their visibility and expand their networks by engaging in collaborations with various digital industries. By being able to quickly answer inquiries, realtors can improve their trust and satisfactory ratings while efficiently managing clients. 

Realtors can also take advantage of mobile marketing through online advertisements, which can be integrated into virtually any website. In addition, real estate companies can make use of different social media platforms to create a continuous virtual ecosystem that provides clients a full purchasing experience. YouTube vlogs, for example, can be a creative and entertaining way of doing virtual house tours. Instagram, on the other hand, can be a great platform to curate a gallery of pictures.

Mobile marketing is transforming the way businesses conduct their operations. Through the help of innovative mobile apps, social media, and of course the internet, the once tedious and costly process of looking for the perfect real estate has become fun, convenient, and cost-efficient—all through the power of mobile marketing.

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