A well-designed banner ad can greatly improve website traffic and convert visitors into customers. The best banner designs pay attention to details, use persuasive imagery, and include a call to action that is easy to understand. When used well, display ads like website banner designs have a higher click-through rate than other forms of digital advertising.
Banner ads are ubiquitous across the web. Using them will help you reach more customers across a wide range of websites and networks. Read on for some expert banner design advice and tools to create your banner ads.
A Quick Primer on Banner Advertising
Many components make up an effective website banner ad: size, headline, image, call to action, and the landing page.
Let’s start with size. You can create banner ads in virtually any size or dimension, but four sizes are most common across the web and mobile devices. If you have a library of banner ads in these four sizes, you will be able to advertise on almost any platform or website.
Your headline is likely the first thing a reader will notice. Make it short, snappy, and easy to understand. Any subtext you include should support the headline.
Use the largest image possible, but ensure you crop and zoom to focus on the essential part of the photo. For example, if you’re selling a lawn chair, but 80% of the image shows the lawn, you’re not really selling the chair. Zoom in on that chair!
Finally, include a call to action that directs the user to a landing page. The landing page is essential. It’s where you will convert the lead, sell the product, or gather more information.
How to Create the Perfect Banner Designs
A website banner is a combination of text and images thoughtfully design to attract attention. If you’re not a graphic designer, don’t freak out. You can still create amazing web banners even if you’ve never heard of Photoshop.
A real banner idea is to use a free banner maker for banner design ideas and learn how to create banner designs. Adobe’s free online tools will help you create the perfect, eye-catching banner that attracts customers.
If you want to enlist a designer’s help, look for someone who specializes in designing display ads for the web. Such designers will have experience creating ads in varying styles and dimensions with a proven track record of converting impressions (the number of times people see the ad) into clicks.
Banner Advertising Works
Digital marketing and banner advertising can help you promote your product or service across a wide range of websites and online publications. They remain an effective tool in your advertising toolbox if you create effective banner designs.
Use free online tools or hire a designer to create your banner ads. Use short, catchy headlines and persuasive images that focus on your product or service. Always include a call to action and a landing page to collect more information or complete the sale.
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