The eCommerce industry landscape is changing very swiftly. The market is customer-centric and the companies are exploring new opportunities every day to fulfill customer’s demands. With the growth in technology, consumers are also inclined more towards online shopping rather than visiting bricks and mortar stores. The most common reason is feasibility as customers can shop for their desired product anytime and from anyplace with few clicks.
Therefore, entrepreneurs are investing in eCommerce web development so that they can serve more customer segments. Entrepreneurs need a robust eCommerce website for which they hire a web developer with relevant experience. A business owner can generate more revenue and cater to a large customer segment if they invest in an online eCommerce store. Following are some tips through which you can increase your sales and profits.
1. Mobile responsive
Almost every customer uses their mobile phone for online shopping, therefore, it is necessary to have online websites that smoothly function on mobile phones. Customers can not see a physical product, therefore, the quality and loading speed of photos and videos on mobile phones plays an important role to attract potential customers.
2. Determine your eCommerce model
There are mainly two types of eCommerce models that are used. B2B and B2C, it is important for an entrepreneur to understand in which category their business falls. Because accordingly, they will plan their marketing and content strategy.
3. B2B (Business to Business)
There are several companies that sell their products and services directly to businesses. Products are those which are generally not used by the customers like company software, steel, company’s hardware accessories, etc. companies like Amazon, General Electric, Indiamart, Grainger, etc are using the B2B model.
4. B2C (Business to Consumer)
In this model businesses sell their products and services to the end consumer without the involvement of any third parties. Companies like Walmart, McDonald’s, Google, Facebook, etc. work on the B2C model.
5. Choose the right eCommerce platform
A variety of eCommerce platforms like Shopify, Magento, Woo-commerce plugin of WordPress are available in the market. These platforms have WordPress plugins and themes which makes websites attractive and user-friendly to attract customers. Some business owners take the help of an eCommerce web development company for building a powerful website embedded with the latest features and functionalities on the chosen platform.
6. Extensive filters
To provide your customers with a rich experience you need to add extensive filters to the products category. If customers do not find the exact product they are looking for then they will visit your competitor’s website so make sure you provide relatable product filters to make their search easy and fruitful.
7. Do Search Engine Optimization
This feature is important to bring traffic to your website. It can be done by using keywords that are mostly used by customers to search for a specific product on Google. SEO also helps in improving the Google ranking of the website and it results in more customers. Entrepreneurs hire eCommerce web development companies so that proper SEO can be done through Google trends and Google research planner.
8. Review and rating system
It’s the first thing customers check before adding products to the cart. The review and rating option provides more information to the customers about the color, quality, and features of the product. This will result in more sales of the company’s products. This feature is most effective in the case of clothes, appliances, and accessories purchases.
So by using the above points entrepreneurs can increase their sales and profits. Technology has widened the scope of the eCommerce industry and companies can hire the best eCommerce web development services for their business. The web developers will help entrepreneurs in building a robust website using the latest technology and features. The website with a visually appealing user-friendly interface and with quick loading speed increases the user experience that generates more revenue for the business owner.
Emily White is a senior eCommerce developer. She has great knowledge in her domain i.e, developing eCommerce websites. She is employed at CSSChopper, a renowned and well-established website development company. Emily is also fond of writing and sharing quality blogs and articles. She likes knowledge sharing with others.