Social Media Marketing Campaign

The Science Behind Writing a Winning Social Media Marketing Campaign

Last updated on June 23rd, 2022 at 04:26 am

Rate this post

Social media marketing is among the top marketing strategies today. Businesses and marketers from all over the globe use it to connect with their target audience and spread their brand message. And, with more than 3 billion social media users worldwide, it’s no wonder social media can make a huge difference for your business. All you need to know is how to write a brilliant social media marketing strategy.

You need a clearly defined social media marketing strategy to nail all your campaigns and social media projects. If you’re not sure how it works and what’s the science behind writing a winning social media marketing campaign, we’ve got you covered. You’ll find all the tips and facts below.

Here’s what you need to know.

1.   Use Each Platform for a Different Goal

The first thing you need to understand about social media marketing is that each social media platform serves a different purpose. This is because people visit these social media platforms for different reasons.

That means that a winning social media marketing strategy includes setting separate goals for each of the platforms. It could go something like this:

  • We will use Instagram to promote our product through shopping tags.
  • We will use Facebook to promote our blog posts.
  • We will use Twitter to take part in niche-related discussions and engage with our target audience.

You can’t share the same type of content on all your social media platforms. Instead, set specific and measurable goals for each one, and create different focus points.

1.   Write for Your Target Audience

If you know anything about social media marketing, you’ve probably heard the phrase “know your target audience” a million times. This is because it is extremely important to understand exactly who you’re trying to reach.

Knowing your target audience means knowing their age, sex, social status, level of education, shopping habits, online behavior, and so many other factors.

Once you know this, you’ll be able to adjust your writing to fit their taste and preferences.

Here’s what you need to adjust:

  • your tone
  • your writing style (formal/informal, educational/entertaining, et.)
  • your brand personality

Make sure your target audience finds your social media content relatable, friendly, and easy to understand. If you don’t make it suitable for them, your social media strategy will be a waste.

2.   Simplicity is Key

The next law of social media you need to be aware of is that simplicity is key.

Think about the hundreds of images, messages, videos, and posts that your target audience sees in their news feed every day. They don’t have the time or the will to look into each one thoroughly.

This is why you have to use simplicity to make your message clear instantly.

Here’s what that implies:

  • use simple vocabulary (everyday, informal)
  • use simple sentence structures
  • use bullet points instead of whole sentences
  • use emoji
  • write clear messages

You have to make sure that your target followers understand what your post is about within seconds. If they like it, they’ll stick around.

And, if they find it hard to understand, they’ll just keep scrolling.

3.   Visuals Are a Must

The visual aspect of your social media strategy is arguably the most important segment. Do you want to prevent your followers from scrolling away? Give them a strong reason to do so.

Brilliant social media visuals include:

  • original images
  • original videos
  • GIFs
  • infographics
  • memes

It also includes strong branding such as brand colors, fonts, and logo, to make your posts recognizable.

Develop a visual strategy for your posts and make them authentic and one of a kind. This will make your followers grow to like you and trust you more.

4.   Value is For the Long Run

Social media is far from fun and games. It’s a significant marketing tool and you need to perceive it as such.

This is why you should share more than nice visuals and funny comments on your social media platforms. instead, you need to provide value.

Value is what makes your social media and your brand:

  • trustworthy
  • professional
  • informative

All of this is what makes your followers trust you as a brand, consider shopping your products or services, and come back for more content.

That means you should share content that is:

  • practical (tips, tricks, hacks)
  • educational (tutorials, how-to posts)
  • applicable (guides)
  • informative (news, events, trends)

Create content that is more than empty words and focus on giving value to everything you publish on your social media.

5.   Communication Matters

As a brand, you want to be able to communicate with your potential customers directly. That means you want to hear what they have to say, and respond to all their questions and doubts.

Social media allows you to do this through:

  • comments
  • DMs
  • live videos
  • Q&A sessions
  • surveys
  • stories

You can hear what your audience has to say, first-hand. Then, you can apply that knowledge to make your strategy even better and improve everything you’re doing as a brand.

Make sure everything you publish is proofread, accurate, and visually rich. You can get writing help from the college paper writing service like Getgoodgrade and apply visual tools such as Pexels and Canva.

Hearing the voice of your customers and followers is super important and extremely valuable.

6.   It’s All Measurable

Social media allows you to measure and keep track of your success in different segments of your strategy. That means that you get to see valuable data and gather insights that signalize exactly what to change and improve to make things better.

You should keep track of the metrics such as:

  • engagement
  • conversion
  • impressions and reach
  • audience growth rate
  • ROI

All of this tells you whether you’re doing a great job or not. It also allows you to test different types of content and see which one your audience responds best to.

Keeping track of the right metrics is an inevitable part of a winning social media strategy.

7.   Look Out For Your Competition

Finally, social media gives you a chance to keep your competitors real close and see what they’re up to in their strategies. You get to keep track of their:

  • projects
  • social media campaigns
  • giveaways
  • relationship with their customers

You can also see what target audience are they aiming at and see if you can steal some of them away as a part of your business growth strategy. Plus, by keeping track of what they’re doing, you can:

  • avoid doing the exact same thing
  • think of something unique
  • learn how to separate yourself from the rest

This is the true value of social media and another important factor that you should base your strategy on.

Final Thoughts

As you can see, several factors define the science behind a winning social media strategy. You need to consider and learn about all of them to make sure your social media is a success.

Use the tips we’ve shared above and apply them to your new, upgraded social media strategy. Stay consistent and you’ll be winning with each new post.