Marketing Strategies for Startups

What are the Effective Marketing Strategies for Startups?

Last updated on June 23rd, 2022 at 04:29 am

Rate this post

When it comes to startup; knowledge and experience matter the most. More knowledge and experience means better handling. As a result, stable business. 

But if a person goes for a startup without any effective strategy, chances of loss are high. This is why an effective strategy is a must for a startup.

It is good to have a marketing plan that can help you to grow tremendously. It is good to have knowledge on how to attract and retain audiences through Android and iOS push notifications.

Now you must be wondering about the marketing strategies for startups. Well, to help you out on the same, here are some of the effective marketing strategies.

  • Push notifications: A startup needs a solid and stable customer base for growth. This can be achieved through push notifications. Push notifications provide you an option to use rich media.

This means you can add image, graphic, video, emoji, gif, etc. This will create an eye-catchy effect. As a result, you will be able to draw more audience to your platform.

Not only this, they provide you an ability to reach any corner of the world instantly. This means you are having a reach to the audience from around the world.

Most above all, you can use both Android and iOS push notifications to target mobile users and that too with a little budget.

  • Social media: According to “Datareportal”, currently there are more than 3.96 billion active social media users in the world. This accounts for more than half the total world population.

Using social media as an advertising platform, you can increase your chances to make your presence in the global business community.

Some of the top social media platforms like Facebook, Instagram, Twitter, YouTube allow you to easily advertise on their platforms. The policies and budget of these platforms are flexible enough to provide you a solid beginning.

Most above all, social media is a platform that can help you to earn free promotion from your users. The link sharing, tagging, tweeting, likes, etc will help your brand to earn popularity. It will help you to earn free advocacy.

  • Segmentation and Personalization: When it comes to a startup, it is essential to create a solid and stable customer base to sail ahead swiftly. The thing is, most of the business owners start recommending their products and services to the audience without knowing their interest and likings.

They do not concentrate on what customers are really looking for? What really their likes and interests are? In this process, they are unable to meet the expectations of the audience. As a result, they lose their audience to their competitors.

Segmentation and personalization are something that can do a job for you. The technology is advanced enough to let you track the data of your visitors. You can use this data to send recommendations on the basis of age, gender, region, interest, etc. This behavioral targeting will help you to earn the trust of the customers and provide you with a solid customer base.

  • Content Writing and Blogging: Although in this digital era most of the audience prefers digital media. Still, there is some audience that likes to read. They are more interested in reading rather than going for digital media.

Blogging and content marketing falls in this category. Blogging is one of the powerful strategies that can help you to generate the exposure that you are really looking for. With the help of blogging, you will be able to generate more leads than your competitors. 

One of the effective ways to draw results from blogging is to publish content that is informative and that your audience wants to read. If they will be valuable and worth reading, you will get your blogs in top Google search results.

  • Install a customer feedback loop: It doesn’t matter if you are new in this business and don’t have the solid knowledge that you required. You can achieve your target easily by improving yourself on a regular basis.

Who can tell you what your customers want other than the customer itself? Yes, we are talking about the customer feedback loop. Simple feedback from a customer is not enough to understand the problem in depth. As most of the audience will not go out of their way to give you honest feedback.

You need to use incentives, meet users, and study their behavior on a regular basis to improve your services the way you and your customers want.

This will help you to easily recognize your drawbacks at an early stage. This will provide you with a lot of time for improvements.


When it comes to startup, it is essential to focus on the marketing strategy. A good marketing strategy can give you a lead in the market. This will not only help you with more sales but also help you to grow your business without putting any hard effort.

Author Bio: Wonderpush provides you an opportunity to boost your marketing efforts. It provides you with both Android and iOS push notifications that help you to mark your presence in the global business community.