Social media is more than a trend. It is an integral part of society that impacts the decisions that people make. Small businesses around the world are using social media to engage customers, present new products, and build brand loyalty. If your business is not using social media to the full, you are missing out on one of the most powerful marketing tools. Here are some ways to improve social media marketing for your business.
Choose the Social Media Network That’s Right for Your Business
Facebook went public in 2012. Since then, social media has exploded to where there are thousands of networks dedicated to anything and everything. It can be difficult for your small business to determine which social media platform will put your information in front of potential clients. Facebook is a good place to start. It has over two billion monthly users. It’s a great place for your business to generate leads and for you to build relationships. Twitter is great if most of your audience is under 50. It’s a perfect tool for offering time-sensitive information and linking your products or services to trending topics. LinkedIn focuses on business networking. If you have a B2C or a B2B business, LinkedIn can help you build trust and engage the right audience. Instagram is a great tool for showcasing products and services. Instagram targets a younger and primarily female audience. When used properly, it is an amazing way for you to build strong relationships and create devoted followers.
Adding Video to Social Media
Videos are popular on social media. Your videos should offer quality content and effective calls to action. The way you post videos on social media will make a difference in whether your viewers look at it. Your videos should be well-composed. Don’t just shoot something on your cell phone and upload it. Poorly edited videos give the impression that you do not care about quality. You do not have to spend hundreds of dollars on video editing software. There are free Internet pages and software that allow you to make professional-looking edits. The software often includes tutorials that show you how to rotate an MP4 video, make simple cuts, and compose professional-looking logos and lower thirds. You may host your video directly on your social media site. Many sites, like Facebook, prioritizes videos that have been directly uploaded to their website. This means that more of your followers will see your video, and you increase the potential ROI from your investment.
Your video should not just be a minute-long commercial. The videos you post should show your viewers how to do something or teach them something. If a viewer walks away learning something new and if your video is easy to follow, you are going to attract new people to your brand. Take advantage of trending topics on social media and create videos that complement them. Use your videos to show potential customers the behind-the-scenes of your business. This helps them connect with you on a personal level, increasing brand loyalty.
Create an Appropriate Strategy
Being on social media for social media’s sake won’t work. If you want to improve your presence, you need to know what you want to achieve. You need to create a plan and then take steps to reach that plan. Create a social media team. Define each team member’s role and let them know what you expect of them. Based on your plan, decide how frequently you want to post. You should have a calendar that has your plan laid out. Success depends on your ability to identify your audience, identify the topics they are interested in, and then create content that is right for them. Look at the usable content you have written in the past. From there, determine if that content needs to be updated or if you should create new content. Finally, choose the platform you are going to publish your content on. You could even create your own social media platform based on your brand if you know how to launch an app.
Social media allows small businesses to compete on a level that was impossible just a decade ago. By taking advantage of social media, creating quality videos, coming up with a unique strategy, and choosing the network that is right for your business, you can improve your social media marketing.