Google Ads, known also as Google AdWords is one of the most powerful tools for advertisement. The setup of Google Ads might be hard, but it is definitely worth it if it is set up correctly.
Why is that? Google platform is the most visited in the whole internet. There are about 7 billion searches per day. Imagine that one of your ads is on the first page. There must be sales from that.
What is Google Ads?
Google Ads is a PPC (pay-per-click) advertising platform. There are more PPC platforms like Facebook, but Google Ads offers advertisers more ways to reach people: Google Search Network, Google Display Network, YouTube, and Gmail.
Google Ads uses a PPC bidding system, where advertisers bid to have their ads are shown to the right and relevant audiences.
To start, all you need to do is to register with your Gmail account and create your first campaign. If you don’t know-how, there are plenty of tutorials or tools that can help you.
What are the main reasons to use Google Ads?
There are plenty of reasons why to start using Google Ads. We will try to sum up the most important reasons why you should use Google Ads for your business and boost your sales or leads.
This is the most important reason why to use Google Ads. They are flexible which means it doesn’t matter if your business is small or big, there is still enough space for your business to succeed and boost your sales, lead, or traffic. It allows you to go into the details of your target audience and help you create a better strategy.
More leads and sales
One of the biggest reasons why to start using Google Ads is that it can bring you more leads, sales and customers. All you need to do is to make sure that you have the right advertising campaigns for your business. Thanks to Google Ads, you can also focus on people that are already looking for what you are offering.
Really fast and measurable results
In the Google Ads interface, there is a really simple way on how to generate daily, weekly, or monthly reports for your campaigns. It can give you an overview of all your expenditure and the profits you have made. You are also able to see your Google Ads optimization score to get an accurate indication of the overall health of your accounts. Thanks to these results, you are able to improve your campaign and make even more profits. Also, you can compare different periods of your campaigns to figure out when they are most successful.
Allows your ads to be placed into high-quality traffic
As we said before, Google is definitely the biggest website in the world and it will be able to provide you high-quality traffic regardless of how big your business is. Google has no competition in the marketing field that gives you better traffic.
Better ROI (return on investment)
If you try an ad on television or radio and you ask people to visit your website or e-shop, then it doesn’t matter whether they will visit it or not, you will be paying anyway. Google Ads is different. As we mentioned before, it is a CPC (cost-per-click) platform. If you are looking to start with Shopping ads use the CSS Partner and get a better CPC.
So basically, you are paying only when people click on your ad. If you customize your Google Ads correctly, you can get an ROI rate that is almost impossible to gain from SEO or social media.
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