‘If your business is not on the internet, then your business will be out of the market.’ – Bill Gates.
This statement is probably the reason why every organization has a website. Right? In fact, it won’t be wrong to say that your business won’t be able to survive if it doesn’t have a website. Why? Well, it’s because:
According to the SCORE Association report, around 97% of people search online before making an actual purchase.
Another study has found that 47% of the customers visit the company website to get the required information, and 55% of the customers check the online reviews and ratings of the product or service before making purchase decisions.
Therefore, for your business to survive, you need to create a website. However, is creating a website enough? Definitely no! There are currently 1.95 billion websites, but search engines, such as Google, Yahoo, or bing, will show only ten websites on their first page. The first 3-4 websites will probably provide the answer a user is looking for.
Only in the rarest of cases will a person go to the second page. So how will your target audience know about your website? Well, it may look a bit scary; however, it is not! By revamping your website according to the recently updated digital marketing guidelines, you’ll be able to cater to the needs of internet users.
If you want to know how redesigning your website can help your business, keep on reading.
Great impression on your target audience
By revamping your website, you’ll be able to fix bugs and errors hindering the SEO strategies. It’ll also help in improving the speed of website loading. Besides, you can classify the tabs to make it easy to navigate for the users and can also provide informative and SEO friendly content to enhance the user experience.
Wait! There’s more!
Fixing the bugs means providing better customer service, which means the user will develop trust and connection with the organization. Why? The customer complaints are being heard, and that organization pays attention to what is being suggested to them.
Did you know that 60% of google searches are done using a mobile? Moreover, search engines frequently change their algorithm to improve the user experience. That’s why the CH Web Agency experts opine to improvise the website design to be more mobile-friendly. Otherwise, your business can fail at attracting the target business audience.
Higher conversion rates
How well your website is completing its objectives depends upon the data of call to action or conversion rate. Generally, the cause behind an inadequate conversion rate is a complicated website. In simple terms, if it is difficult to navigate between the website or if the webpages take time to load, the user will leave the website and won’t be visiting again, ultimately affecting the conversion rate.
That’s why, by redesigning your website, you’ll be able to convert the users into potential clients in the future.
Considering today’s competitive market, it goes without saying that your business needs a website. However, it is also vital that you revamp your website to make it more user-friendly, optimum for mobile users, and improve the conversion rate. All this will help improve the SEO strategies and improve the website ranking, and of course, staying on top of your competitors.