The rapid growth of technology-based industries, including fintech, health tech, and edtech, has opened up new possibilities while also presenting new challenges to their marketing strategies. These industries present groundbreaking technical achievements, yet the process of converting complex technical value into market-based trust proves to be challenging. Insurtech serves as an instructive example that highlights…
Good marketing is what makes you stand out from your competition. Often, the biggest difference between the reason for a customer choosing a particular brand is simply marketing. It is important to reach the right eyes with the right message at the right time. IP address management is one of the most effective ways to…
Whether you’re just getting started or searching for new ways to promote your business, marketing your CBD company can feel challenging. Cannabidiol, or CBD, has become increasingly popular in recent years, with experts predicting that CBD will generate $16.32 billion in revenue in the United States by 2026. Even in today’s competitive digital landscape, CBD…
A business’s call center goes far beyond the point of merely being a sales office and complaints department. It acts as an intermediary between your clients and the company, playing a vital role in getting and retaining customers. Therefore, when helping consumers connect with the brand through an effective contact center marketing strategy, using resources…
